Guides
Competitor analysis in a pitch deck.
Investors read the competition slide to learn how well you understand your market. Claiming you have no competitors tells them you do not.
Fixed prices from $1,500 to $10,000. No calls: everything in writing.
Slide 8
Where we win, and where we do not
Illustration only. Any figures are invented for this sample slide.
Who to list
- Direct competitors that sell a similar product.
- Indirect ones that solve the same problem differently.
- The status quo: spreadsheets, manual work, doing nothing.
- The large company that could add this as a feature.
Three formats that work
- A comparison table: rows are what customers care about, columns are you and three or four others.
- A two-axis map, only if both axes matter to buyers and you are not simply placing yourself top right.
- A short written positioning: for whom you are the best choice and why.
How to research it
Read competitors' pricing pages and customer reviews, ask your own customers what they used before, and note what they compared you with. Use what buyers say, not what you assume.
Mistakes investors notice
- No competitors listed.
- A table where you tick every box and others tick none.
- Criteria chosen to flatter you.
- Ignoring the option of doing nothing.
Packages
When you want it finished for you.
Each package states what you get, how long it takes and where it stops. None includes a call.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
How to do a competitor analysis for a pitch deck?+
List direct, indirect and status-quo alternatives, compare them on what customers care about, and state plainly where you win.
How to put competitive analysis in a pitch deck?+
On one slide, as a table or short positioning statement, with a headline that says why you win.
How many competitors should I show?+
Three to five. Enough to show you know the field, few enough to read.
What if a competitor is much bigger?+
Say so, and explain the customer segment or use where you are the better choice.
Should the competition slide come early or late?+
After the reader understands your product, usually in the second half.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
Keep exploring
- What Is a Pitch Deck? Purpose, Slides, Length
- What Is a Slide Deck? Meaning and Types
- How to Make a Pitch Deck, Step by Step
- What to Include in a Pitch Deck, and What Not To
- The Why Now Slide in a Pitch Deck
- How to Pitch to Investors
- How to Write an Elevator Pitch, With a Template
- How to Write a Sales Pitch That Gets a Reply
- SaaS and software
- AI startups
- Real estate
- Fintech
- Biotech
- Healthcare
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.