Pitch decks by category
Pitch deck design for e-commerce brands.
A consumer brand deck needs the product to look desirable and the numbers to look sound, on the same pages. We rebuild drafts so margin, repeat purchase and acquisition cost sit beside the brand, not behind it.
Fixed prices from $1,500 to $10,000. No calls: everything in writing.
Slide 7
Half of this month's orders came from returning customers
Illustration only. Any figures are invented for this sample slide.
4 deck types
Consumer brands decks we build
Each page sets out, slide by slide, what that deck has to show and the faults we fix.
DTC brand deck
Direct-to-consumer investors have watched advertising costs rise.
8 slides explained
Food and beverage deck
Packaged food and drink brands are judged on how fast products sell where they are stocked, and whether production and margins can scale..
8 slides explained
Beauty brand deck
Beauty investors look for a brand people talk about, products they reorder, and margins that hold up in retail..
8 slides explained
Fashion brand deck
Fashion investors know the risks: inventory, returns and seasons.
8 slides explained
What an e-commerce deck has to show
- The product and why customers choose it.
- Margin after product, shipping and returns.
- What it costs to win a customer, by channel.
- How often customers buy again.
- Sales channels and how dependent you are on each.
- Inventory and supply plan for the money raised.
Common faults in brand drafts
Beautiful photography and no margin slide. Revenue shown without what it cost to get. A single advertising channel carrying everything, unmentioned. We add the economics without making the deck ugly.
Product imagery
We use your photography at full quality and build layouts around it. If you have none suitable, we say so in writing before starting.
How it differs
How consumer brands decks differ
A general startup deck sells a vision and a market. A consumer brand deck sells products people can already hold, so investors look straight at margin per order, repeat purchase and the cost of each channel. The brand's look is part of its value, which means photography carries real weight, but every image needs a number nearby. Many brands also need a separate version for retail buyers, who care about shelf performance more than company growth.
The questions behind every slide
What consumer brands investors and readers ask
Each answer names the slide or document where it belongs.
- 1
Do we need an investor deck or a retail buyer deck?
Usually both, built from one master. Investors read the whole business; buyers read category fit, demand and the support plan.
- 2
We sell online, in stores and on marketplaces. How should that look?
One channel slide showing each channel's share and economics, with a stated pricing policy across all of them.
- 3
How much regulatory detail belongs in a food or beauty deck?
A short factual page on status, as your counsel confirms it, with documents in the data room.
- 4
We are not yet profitable. What should the numbers slide show?
The margin on one order and how it improves with scale, labeled as actual or planned.
- 5
Should photography or numbers lead?
Both share the page. A product image with its key figure beside it reads faster than separate slides.
- 6
Which deck page in this category fits us?
The DTC, food and beverage, beauty and fashion pages each list what that reader checks first.
Glossary
Consumer brands terms, in plain English
- MSRP
- The manufacturer's suggested retail price: the price you recommend stores charge shoppers.
- Wholesale price
- The price a retailer pays you for a product it will resell.
- Return on ad spend
- Revenue from advertising divided by what that advertising cost.
- Average order value
- Total order revenue divided by the number of orders.
- Channel conflict
- Tension when one sales channel undercuts another on price or stock.
- Minimum advertised price
- A policy setting the lowest price at which sellers may advertise your product.
Slide by slide: what goes in a consumer brands deck
Product and customer
What you sell and who buys it.
Margin
Gross margin and contribution margin after shipping, returns and payment fees.
Acquisition
Customer acquisition cost by channel and return on ad spend (ROAS).
Repeat purchase
Repeat rate, order frequency and average order value (AOV).
Lifetime value
By cohort, against acquisition cost.
Channels
Own site, marketplaces, wholesale and retail, with each one's share.
Supply chain
Suppliers, lead times and inventory plan.
Use of funds
Inventory, marketing and hires.
Documents we produce
- Investor deck
- One-page summary
- Product line sheet layout on request
- Teaser
Packages start at $3,500 for a design rebuild of up to 15 slides and go to $10,000 for a full raise set. A written audit of an existing deck is $1,500.
Packages
Four packages, fixed prices.
Each package states what you get, how long it takes and where it stops. None includes a call.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
Can you design a wholesale or retail buyer deck?+
The packages are for investor decks. A buyer deck can be quoted in writing.
Do you retouch product photos?+
We crop, place and color-match them. Retouching is not included.
We sell on marketplaces. Does that change the deck?+
It adds a slide on channel dependence and fees, which investors will ask about.
What do investors look for in a consumer brand deck?+
Margin, repeat purchase and how dependent growth is on paid advertising.
Should the deck look like the brand?+
Yes. It uses your photography, colors and type, with the economics given equal space.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.