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Consumer brands · Fashion brand deck

Fashion brand pitch decks with sell-through and returns in view.

Fashion investors know the risks: inventory, returns and seasons. A good deck shows the brand, then shows those risks are managed.

See packages, from $3,500Get a written audit, $1,500

Fixed prices. No calls: you brief us in writing and comment in writing.

Sell-through

Sold at full price before any markdown

Illustration only. Any figures are invented for this sample slide.

Who reads it

Consumer and fashion investors.

Turnaround

5 business days for a design rebuild; 3 business days for an audit.

How it differs

How a fashion brand deck differs from a general pitch deck

A general startup deck shows growth. A fashion deck has to show growth that did not depend on heavy discounting, and stock that did not pile up. Seasons, minimum orders and long lead times mean cash goes out months before sales come in, so the deck needs a cash timeline most startups never draw. Returns change the real margin, especially online. Imagery carries more weight than in any software deck, but investors expect it to sit beside sell-through and returns, not replace them.

Slide by slide

What goes in a fashion brand deck

  1. 01

    Brand and customer

    Who wears it and why.

  2. 02

    Collection

    Core lines and seasonal drops.

  3. 03

    Sell-through

    Share sold at full price.

  4. 04

    Margin after returns

    What you keep.

  5. 05

    Supply chain

    Makers, lead times and minimums.

  6. 06

    Channels

    Own site, wholesale and retail.

  7. 07

    Inventory plan

    How much you buy and when.

  8. 08

    Plan

    What the round funds.

The questions behind every slide

What readers of a fashion brand deck ask

Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.

  1. 1

    What happened to the stock that did not sell at full price?

    The sell-through slide should show markdown and clearance paths beside full-price sales, season by season.

  2. 2

    Why do customers return items, and in which categories?

    The margin after returns slide should give returns by category, with return reasons such as fit or color in the appendix.

  3. 3

    How do you decide how much to buy each season?

    The inventory plan slide should show your open-to-buy method and how much is committed early versus reordered in season.

  4. 4

    What are your factory minimums and lead times, and can you reorder bestsellers?

    The supply chain slide should list both for each main factory and state whether in-season reorders are possible.

  5. 5

    Which wholesale accounts reordered?

    The channels slide should show reorders, not only first orders, for each wholesale account.

  6. 6

    How long is cash out between paying the factory and getting paid?

    The use of funds slide should show a timeline from deposit to final payment to customer receipts.

  7. 7

    Can your sustainability claims be checked?

    The supply chain slide should name the certification or test behind each claim, with documents in the appendix.

  8. 8

    How much of revenue comes from styles that carry over each season?

    The collection slide should split core styles from seasonal ones by share of sales.

Headline rewrites

Slide titles that say something.

A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.

Before

Collection

After

Core styles that carry over each season make up [X]% of sales

Before

Returns

After

A fit guide on every product page brought [category] returns down to [X]%

Before

Supply Chain

After

[X] factories, [X]-week lead times and room to reorder bestsellers in season

What we fix

Faults we see in fashion brand deck drafts

  • Imagery only, numbers nowhere.

  • Returns ignored in margin.

  • Inventory risk unaddressed.

What you receive

Documents we produce

  • Investor deck
  • Line sheet layout
  • One-page summary

Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A fashion brand deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.

Format

Length, versions and appendix

Length
Commonly 12 to 18 slides, with season-by-season detail in an appendix.
Send-ahead version
A PDF with images compressed, sent with the line sheet as a separate file when wholesale is part of the story.
Presented version
Open with one strong campaign image and the customer, then move quickly to sell-through and returns before the reader asks.

What belongs in the appendix

  • Sell-through by season and style
  • Returns by category and reason
  • Factory list with minimums and lead times
  • Open-to-buy calendar
  • Wholesale accounts and reorder history
  • Landed cost for core styles

Before you send it

Fashion brand deck checklist

  • Full-price and markdown sales separated
  • Returns by category and by reason
  • Core and seasonal styles split by share of sales
  • An open-to-buy plan for each season
  • Factory minimums and lead times listed
  • Wholesale reorders shown, not only first orders
  • Cash timeline from deposit to customer payment
  • Every sustainability claim tied to a named certification or test

Glossary

Terms used in a fashion brand deck

Full-price sell-through
The share of stock sold before any discount is applied.
Markdown
A permanent price cut used to clear stock that did not sell at full price.
Open-to-buy
The budget left for buying stock in a period, after what is already on hand and on order.
Weeks of supply
How many weeks current stock will last at the current rate of sale.
Chase order
An in-season reorder of a style that is selling faster than planned.
Landed cost
What one unit costs once it reaches your warehouse, including making, freight, duties and handling.

Your written brief

What to send us for a fashion brand deck

No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.

  • 01Campaign and product photography
  • 02Sales by style and season, including markdowns
  • 03Returns data with reasons
  • 04Factory details, minimums and lead times
  • 05Wholesale account list and reorder history
  • 06Landed cost sheets for core styles
  • 07Inventory on hand and on order
  • 08Round size and planned use of funds

Packages

Four packages, fixed prices.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

  • Slide-by-slide notes inside your file
  • The fixes that matter most, in order
  • Story, numbers and design, each assessed
  • The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit
Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

  • Up to 15 slides rebuilt
  • Charts redrawn from your data
  • Your brand applied throughout
  • One written revision round
  • Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

  • Up to 20 slides
  • Narrative restructured from your draft and notes
  • Headlines rewritten as full-sentence points
  • Send-ahead PDF version
  • Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

  • Up to 30 slides plus appendix
  • Investor one-pager
  • Short teaser version for cold outreach
  • Three written revision rounds
  • All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

Do you design line sheets?+

Yes, alongside the deck on request; quoted in writing.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

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Other categories

Pitch deck design for e-commerce and consumer brands: margins, repeat purchase and acquisition cost laid out for investors. Fixed packages from $3,500.

Further reading

Sources we read when writing this page. General information only; not legal, tax or investment advice.

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

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Fashion Brand Pitch Deck Design