Recruitment, franchisor investor or multi-unit: which deck is ours?

Recruitment decks speak to prospective owners, investor decks to people funding the franchisor, and multi-unit decks to operators seeking territory or capital.

When should our franchise attorney see the deck?

Before anything is sent. The attorney approves every statement, and earnings statements are limited to what the franchise disclosure document allows.

Do some states require franchise advertising to be filed?

Some do. Your franchise attorney decides whether the deck counts as advertising and where it must be filed.

We are a young franchisor with few units. What can we show?

Company-owned unit history where disclosure allows, the support you have built and the team's record, labeled honestly.

Can franchisees use our deck for their own lenders?

That is a decision for you and your attorney; we can build a separate operator version if needed.

Do the numbers have to match the disclosure document?

Yes. Every fee, investment range and unit count should match the current issue.

Pitch decks by category

Pitch deck design for franchise brands.

A prospective franchisee is deciding whether to put savings into your system. A clear, honest deck of the unit economics does more than any amount of brand polish. We rebuild franchise decks around that.

See packages, from $3,500 Send your deck

Fixed prices from $1,500 to $10,000. No calls: everything in writing.

Slide 6

What one unit costs to open and what it earns

Illustration only. Any figures are invented for this sample slide.

3 deck types

Franchises decks we build

Each page sets out, slide by slide, what that deck has to show and the faults we fix.

What a franchise deck has to show

The brand and its customer.
What one unit costs to open.
What a unit earns, as far as you are permitted to state it.
Training and support provided.
Territories available.
The steps to becoming a franchisee.

Common faults in franchise drafts

Earnings implied where they cannot be claimed. Fees scattered across slides. Support described in adjectives. We gather fees into one table and describe support as a list of things that happen.

Legal limits

Franchise sales are regulated, and what you may say about earnings is restricted. We design the content your franchise attorney approves and do not advise on disclosure.

How it differs

How franchises decks differ

A general startup deck can project freely and speaks to one kind of investor. Franchise decks speak to three readers, prospective owners, investors in the franchisor and multi-unit operators, and franchise sales are regulated. Earnings statements are limited to what the franchise disclosure document allows, and the franchise attorney decides. That makes accuracy and consistency with the disclosure document part of the design brief, not an afterthought.

The questions behind every slide

What franchises investors and readers ask

Each answer names the slide or document where it belongs.

1
Recruitment, franchisor investor or multi-unit: which deck is ours?
Recruitment decks speak to prospective owners, investor decks to people funding the franchisor, and multi-unit decks to operators seeking territory or capital.
2
When should our franchise attorney see the deck?
Before anything is sent. The attorney approves every statement, and earnings statements are limited to what the franchise disclosure document allows.
3
Do some states require franchise advertising to be filed?
Some do. Your franchise attorney decides whether the deck counts as advertising and where it must be filed.
4
We are a young franchisor with few units. What can we show?
Company-owned unit history where disclosure allows, the support you have built and the team's record, labeled honestly.
5
Can franchisees use our deck for their own lenders?
That is a decision for you and your attorney; we can build a separate operator version if needed.
6
Do the numbers have to match the disclosure document?
Yes. Every fee, investment range and unit count should match the current issue.

Glossary

Franchises terms, in plain English

Franchise Rule: The US federal rule that requires franchisors to give candidates a disclosure document before a sale.
Financial performance representation: Any statement, chart or calculation about what a unit sells or earns; allowed only as Item 19 of the disclosure document states.
Brand fund: A pooled marketing fund franchisees pay into, managed by the franchisor.
Registration state: A state that requires a franchisor to register or file before offering franchises there.
Company-owned unit: A location run by the franchisor itself rather than by a franchisee.
Emerging franchisor: A franchisor early in its growth, with few franchised units and a short franchising record.

Slide by slide: what goes in a franchises deck

Brand

What it is and who the customer is.

Investment

Franchise fee, build-out, equipment and working capital in one table.

Ongoing fees

Royalty and marketing fund contributions.

Unit performance

Only what your disclosure document permits you to state.

Support

Training, site selection, supply and marketing.

Territories

What is open and how exclusivity works.

Franchisee profile

Who succeeds in the system.

Process

Steps from enquiry to opening.

Documents we produce

Franchisee recruitment deck
One-page opportunity summary
Investor deck for the franchisor
Territory inserts

Packages start at $3,500 for a design rebuild of up to 15 slides and go to $10,000 for a full raise set. A written audit of an existing deck is $1,500.

Packages

Four packages, fixed prices.

Each package states what you get, how long it takes and where it stops. None includes a call.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

Slide-by-slide notes inside your file
The fixes that matter most, in order
Story, numbers and design, each assessed
The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit

Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

Up to 15 slides rebuilt
Charts redrawn from your data
Your brand applied throughout
One written revision round
Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

Up to 20 slides
Narrative restructured from your draft and notes
Headlines rewritten as full-sentence points
Send-ahead PDF version
Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

Up to 30 slides plus appendix
Investor one-pager
Short teaser version for cold outreach
Three written revision rounds
All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

Can you design the disclosure document?+

No. That is a legal document for your attorney.

Is this also for raising growth capital?+

Yes. An investor version leads with system-wide performance instead of a single unit.

Can the deck be edited for each territory?+

Yes. We build it so territory pages can be swapped.

Can the deck state what a unit earns?+

Only within what your franchise disclosure document allows. Your franchise attorney decides; we design what is approved.

One deck for franchisees and investors?+

No. Franchisees want the unit; investors want the system. They are separate decks.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

Keep exploring

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

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