Kompanie Ltd
Send your deck

Pitch decks by category

Pitch deck design for mobile apps.

Downloads are easy to buy and tell an investor little. App decks win on whether people come back and whether they pay. We rebuild drafts so retention and unit economics lead, and screenshots support.

See packages, from $3,500Send your deck

Fixed prices from $1,500 to $10,000. No calls: everything in writing.

Slide 6

Four in ten users are still active after 30 days

Illustration only. Any figures are invented for this sample slide.

4 deck types

Apps and marketplaces decks we build

Each page sets out, slide by slide, what that deck has to show and the faults we fix.

What an app deck has to show

  • Who the app is for and what they use today.
  • Retention over time, by cohort if you have it.
  • How users arrive and what each costs.
  • How the app makes money, and when.
  • What makes users invite others.

Common faults in app drafts

Total downloads as the headline number. A dozen screenshots at thumbnail size. Monetization left to a single line. We lead with the strongest honest number and show three screens at a size people can read.

Showing the product

We place screens in device frames, annotate the one action that matters on each, and keep them to a single slide or two.

How it differs

How apps and marketplaces decks differ

App and marketplace decks are read through behavior data. A general startup deck can rely on contracts, pilots or a market thesis. Here investors open the analytics: cohorts, frequency, channels and revenue per user. The business model sets which numbers lead: retention for consumer apps, liquidity for marketplaces, outcomes and renewals for edtech, and the trial-to-renewal funnel for subscriptions. Store fees and platform rules also shape the economics and need a line in the deck.

The questions behind every slide

What apps and marketplaces investors and readers ask

Each answer names the slide or document where it belongs.

  1. 1

    Which page fits us: consumer app, marketplace, edtech or subscription?

    Choose by how you earn. Marketplaces earn per transaction, subscription apps per renewal, edtech often through schools or employers, and other consumer apps through ads or purchases.

  2. 2

    How far back should our cohort data go?

    Far enough to show whether retention levels off. Show every monthly cohort you have, and say where the data is still young.

  3. 3

    Should we include app store ratings and rankings?

    Only as supporting detail. Investors weigh retention and revenue more heavily.

  4. 4

    How do we show growth that came from one viral moment?

    Mark the spike on the chart and show how many of those users stayed. Hiding it costs more trust than showing it.

  5. 5

    Gross revenue or what we receive after store fees?

    Label which figure you show on the slide and give both in the appendix.

  6. 6

    Will the deck read well on a phone?

    Yes. We size type and charts so each slide reads on a phone screen without zooming, since a forwarded deck may be opened anywhere.

Glossary

Apps and marketplaces terms, in plain English

Cohort retention
The share of users from one sign-up period who are still active after a set time.
DAU/MAU
Daily active users divided by monthly active users, a measure of habit.
Organic install
A download that did not come from paid advertising.
Take rate
The share of each marketplace transaction the platform keeps as revenue.
Trial conversion
The share of free trials that become paid subscriptions.
Proceeds
Revenue left after app store fees are deducted.

Slide by slide: what goes in an apps and marketplaces deck

1

Retention

Day 1, day 7 and day 30 retention, by cohort.

2

Engagement

Daily and monthly active users (DAU, MAU) and their ratio.

3

Growth

Installs by channel, cost per install and organic share.

4

Monetization

Subscriptions, in-app purchases or ads; average revenue per user (ARPU).

5

Unit economics

Acquisition cost against lifetime value.

6

Product

Three screens in device frames, each with one action annotated.

7

Virality

Invites sent and accepted per user.

8

Roadmap

What the raise builds next.

Documents we produce

  • Investor deck
  • One-page summary
  • Screens appendix
  • Teaser

Packages start at $3,500 for a design rebuild of up to 15 slides and go to $10,000 for a full raise set. A written audit of an existing deck is $1,500.

Packages

Four packages, fixed prices.

Each package states what you get, how long it takes and where it stops. None includes a call.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

  • Slide-by-slide notes inside your file
  • The fixes that matter most, in order
  • Story, numbers and design, each assessed
  • The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit
Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

  • Up to 15 slides rebuilt
  • Charts redrawn from your data
  • Your brand applied throughout
  • One written revision round
  • Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

  • Up to 20 slides
  • Narrative restructured from your draft and notes
  • Headlines rewritten as full-sentence points
  • Send-ahead PDF version
  • Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

  • Up to 30 slides plus appendix
  • Investor one-pager
  • Short teaser version for cold outreach
  • Three written revision rounds
  • All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

We have not launched yet. What goes in the deck?+

Prototype tests, waitlist size, and results from any earlier product. The deck says clearly what is tested and what is not.

Can you use our app's visual style?+

Yes. We take colors and type from the app so the deck and product match.

Do you make demo videos?+

No. We design the deck and its documents only.

Which number should lead an app deck?+

Retention, if it is good. It shows people want the product, which downloads do not.

How many screenshots should be included?+

Three in the main deck. More can go in an appendix.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

Keep exploring

Further reading

Sources we read when writing this page. General information only; not legal, tax or investment advice.

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

Start in writingSee prices
Mobile App Pitch Deck Design Services