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Apps and marketplaces · Marketplace deck

Marketplace pitch decks that show both sides working.

A marketplace has two customers. Investors want to see how you won the first side, how you attract the second, and whether transactions happen often enough to keep both.

See packages, from $3,500Get a written audit, $1,500

Fixed prices. No calls: you brief us in writing and comment in writing.

Liquidity

More requests matched every month

Illustration only. Any figures are invented for this sample slide.

Who reads it

Marketplace and consumer investors.

Turnaround

5 business days for a design rebuild; 3 business days for an audit.

How it differs

How a marketplace deck differs from a general pitch deck

A general startup deck sells one customer one product. A marketplace deck has to prove two groups need each other and keep meeting on your platform. Investors separate the value that flows through from the revenue you keep, and they test whether transactions happen often enough to hold both sides. They look for supply that is not concentrated in a few large sellers and for reasons users will not take repeat business elsewhere. Growth is read market by market, since each new city or category can start from zero.

Slide by slide

What goes in a marketplace deck

  1. 01

    Two sides

    Who supplies and who buys.

  2. 02

    Liquidity

    Share of listings or requests that transact.

  3. 03

    Gross value and net revenue

    Kept apart, with the take rate between them.

  4. 04

    Take rate

    What you keep, and why both sides accept it.

  5. 05

    Repeat use

    How often each side returns.

  6. 06

    Acquisition

    Cost to add each side.

  7. 07

    Trust and safety

    What protects both sides.

  8. 08

    Plan

    What the round funds.

The questions behind every slide

What readers of a marketplace deck ask

Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.

  1. 1

    How concentrated is supply?

    The supply side slide should show the share of gross value from the largest sellers or providers. Heavy concentration reads as a few relationships rather than a marketplace.

  2. 2

    What stops buyers and sellers from moving repeat business off the platform?

    A slide on value to each side should name what keeps them transacting with you, such as payments, trust, scheduling or insurance, backed by repeat transaction data.

  3. 3

    How does each cohort's gross value hold up over time?

    A chart of gross value by month of first transaction answers this. It sits in the metrics appendix, with a summary on the repeat use slide.

  4. 4

    How long does it take to match a request?

    Time to match or time to first transaction belongs on the liquidity slide beside the match rate.

  5. 5

    Is your take rate before or after payment processing costs?

    State how take rate is calculated in a footnote. Investors then compare it with the work you do for each side.

  6. 6

    Which side is the constraint, and does that change by market?

    A market-by-market view shows supply and demand balance in each city or category and explains how you launch new ones.

  7. 7

    What does one transaction contribute after incentives and support?

    A contribution per transaction slide shows net revenue minus payment costs, incentives and support. It shows whether growth makes money.

  8. 8

    How do new markets reach liquidity, and what does it cost?

    A launch playbook slide shows how earlier markets reached liquidity and the spend involved. Investors use it to judge expansion plans.

Headline rewrites

Slide titles that say something.

A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.

Before

GMV

After

Gross value grew [X] times in [Y] months, and we keep [X]% as net revenue

Before

Supply

After

No single seller accounts for more than [X]% of gross value

Before

Liquidity

After

[X]% of requests are matched within [Y] hours

What we fix

Faults we see in marketplace deck drafts

  • Gross value presented as revenue.

  • Only one side's growth shown.

  • Liquidity never measured.

What you receive

Documents we produce

  • Investor deck
  • One-page summary
  • Metrics appendix

Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A marketplace deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.

Format

Length, versions and appendix

Length
Commonly 12 to 16 slides, with a metrics appendix that carries the cohort tables.
Send-ahead version
PDF plus the metrics appendix. Define every metric once so numbers are not misread when forwarded.
Presented version
Tell how you solved the cold start on one side, then show with data how each side now draws in the other.

What belongs in the appendix

  • Cohort gross value table
  • Supply concentration chart
  • Liquidity by market or category
  • Contribution per transaction
  • Metric definitions

Before you send it

Marketplace deck checklist

  • Gross value and net revenue on separate lines
  • Take rate method stated
  • Supply concentration shown
  • Match rate and time to match shown
  • Cohort gross value retention shown
  • Contribution per transaction after incentives
  • Off-platform risk addressed
  • Liquidity shown market by market

Glossary

Terms used in a marketplace deck

Gross merchandise value (GMV)
The total value of transactions on the platform, including the part passed on to sellers.
Take rate
Net revenue the platform keeps divided by gross transaction value.
Match rate
The share of listings or requests that end in a transaction.
Disintermediation
When buyers and sellers meet on a platform and then transact directly to avoid its fee.
Supply concentration
How much of a marketplace's value comes from its largest sellers or providers.
Managed marketplace
A marketplace that takes on part of the service, such as vetting, pricing or fulfillment, rather than only listing.

Your written brief

What to send us for a marketplace deck

No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.

  • 01Monthly transaction data split by side
  • 02Gross value, net revenue and take rate method
  • 03Cohort data for buyers and sellers
  • 04Match rate and time to match
  • 05Seller or provider concentration data
  • 06Incentive and support costs per transaction
  • 07History of market launches
  • 08Screens of the buyer and seller experience

Packages

Four packages, fixed prices.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

  • Slide-by-slide notes inside your file
  • The fixes that matter most, in order
  • Story, numbers and design, each assessed
  • The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit
Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

  • Up to 15 slides rebuilt
  • Charts redrawn from your data
  • Your brand applied throughout
  • One written revision round
  • Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

  • Up to 20 slides
  • Narrative restructured from your draft and notes
  • Headlines rewritten as full-sentence points
  • Send-ahead PDF version
  • Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

  • Up to 30 slides plus appendix
  • Investor one-pager
  • Short teaser version for cold outreach
  • Three written revision rounds
  • All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

What is liquidity?+

The likelihood that a listing or request results in a transaction. It is the measure marketplace investors weigh most.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

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Further reading

Sources we read when writing this page. General information only; not legal, tax or investment advice.

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

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Marketplace Pitch Deck Design