Apps and marketplaces · Edtech deck
Edtech pitch decks with outcomes and buyers made clear.
In education the learner, the teacher and the buyer are often different people. Investors want to see who pays, what learners achieve and how sales happen.
Fixed prices. No calls: you brief us in writing and comment in writing.
Outcomes
Assessment scores at start and end of term
Illustration only. Any figures are invented for this sample slide.
Who reads it
Education and consumer investors.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How an edtech deck differs from a general pitch deck
A general startup deck has one customer who uses and pays. An edtech deck often has a learner, a teacher, an administrator and a separate payer, each with a different reason to say yes. Investors look for evidence that learning improves, and school buyers increasingly expect that evidence to meet recognized research standards. Sales follow budget calendars and procurement rules, so bookings can be uneven through the year. Readers check renewals and usage across the full school year, not just the first weeks.
Slide by slide
What goes in an edtech deck
- 01
Learner and buyer
Who learns, who teaches, who pays.
- 02
Product
What a lesson or session looks like.
- 03
Learning outcomes
Measured before and after.
- 04
Engagement
Completion and return use.
- 05
Sales channel
Schools, employers or parents.
- 06
Pricing
Per learner, per seat or per school.
- 07
Traction
Customers and revenue.
- 08
Plan
What the round funds.
The questions behind every slide
What readers of an edtech deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
What level of evidence does your outcome research meet?
The outcomes slide should name the study design: logic model, correlational, quasi-experimental or randomized. Study reports go in the outcomes appendix.
- 2
Was the research done in-house or by an independent researcher?
Label each result on the outcomes slide. Independent studies carry more weight with school buyers.
- 3
When in the year do your buyers buy?
The sales channel slide should show the budget and purchasing calendar for each buyer type. It explains uneven bookings.
- 4
Who signs the contract, and who must approve it first?
A buying process diagram names the users, approvers and signer, from teacher to procurement office.
- 5
Do customers renew and expand?
The traction slide should show renewals and expansion by customer, such as more schools in a district or more seats at an employer.
- 6
What systems does the product need to connect to?
One line on the product slide lists required integrations, such as learning management and student information systems, with status.
- 7
How do you protect student data?
A short privacy line on the product slide states the policies and agreements in place. Privacy documents go in the data room.
- 8
Does usage hold up through the school year?
Show weekly active learners across the academic calendar on the engagement slide. It reveals whether use fades after the first term.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Efficacy
After
Students using [product] for a full term gained [X] points more than a matched comparison group
Before
Sales
After
[X] districts renewed and [Y] expanded to more schools this year
Before
Engagement
After
[X]% of enrolled learners are active every week through the term
What we fix
Faults we see in edtech deck drafts
Outcomes claimed without measurement.
School sales cycles ignored.
Usage shown without completion.
What you receive
Documents we produce
- Investor deck
- Outcomes appendix
- One-page summary
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. An edtech deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- Commonly 12 to 16 slides, plus an outcomes appendix.
- Send-ahead version
- PDF. Date each study, since results from earlier versions of the product will be questioned.
- Presented version
- Start with a classroom or learner moment, then the evidence, then how buyers buy.
What belongs in the appendix
- Study summaries with design and group size
- Logic model
- Buying process diagram
- Renewal and expansion table
- Integration and privacy summary
Before you send it
Edtech deck checklist
- Learner, teacher, buyer and payer named separately
- Study design and evidence level stated
- Independent and internal research labeled
- Purchasing calendar shown
- Renewal and expansion shown
- Usage shown across the school year
- Required integrations listed
- Student data privacy addressed
Glossary
Terms used in an edtech deck
- ESSA evidence tiers
- Four levels of evidence used by US schools to judge programs, from a stated rationale up to randomized trials.
- Logic model
- A simple diagram of how a product is expected to lead to learning outcomes.
- Quasi-experimental study
- A study comparing learners who used a product with a similar group who did not, without random assignment.
- Randomized controlled trial
- A study where learners or classes are randomly assigned to use the product or not.
- Learning management system (LMS)
- The software schools and employers use to deliver courses and track learners.
- Request for proposal (RFP)
- A formal process in which a school system or institution invites vendors to bid.
Your written brief
What to send us for an edtech deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Outcome studies and data with dates and group sizes
- 02Logic model, if you have one
- 03Customer list by type with renewal history
- 04Sales pipeline with buyer stage
- 05Usage data across the academic year
- 06Screens of the learner and teacher views
- 07List of integrations
- 08Privacy policy and data agreements
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
How should learning outcomes be shown?+
As a before and after measure, with the group size and time period stated.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.