Should we show ARR or total revenue?

Show ARR only for contracted recurring revenue, and report services and one-time fees separately so investors can rebuild the figure from billing data.

How do we show metrics when we have only a few customers?

Show customer-level detail, such as each account's start date and spend, rather than percentages built on a small base.

How should usage-based revenue appear in a SaaS deck?

Separate committed contract revenue from usage charges, and explain the pricing unit, since usage can rise and fall with a customer's volume.

What is the difference between gross and net revenue retention?

Gross retention counts only revenue lost to churn and downgrades; net retention also adds expansion. Showing both lets investors see each effect.

Which SaaS page should I read?

Read the stage page for the round you are raising, and the model page that matches how you sell: B2B, vertical or product-led.

What will investors check first in diligence?

Usually whether the deck's figures match the billing data and the model, so keep one source for every number.

Pitch decks by category

Pitch deck design for SaaS companies.

Software investors read a deck for a handful of numbers and how they move. We rebuild SaaS decks so recurring revenue, retention and payback are impossible to miss and easy to believe.

See packages, from $3,500 Send your deck

Fixed prices from $1,500 to $10,000. No calls: everything in writing.

Slide 7

Customers who stay a year spend 30% more

Illustration only. Any figures are invented for this sample slide.

5 deck types

SaaS and software decks we build

Each page sets out, slide by slide, what that deck has to show and the faults we fix.

What a SaaS deck has to show

Recurring revenue and how fast it is growing.
Retention: how much revenue stays and expands each year.
What it costs to win a customer and how long until that is paid back.
Who buys, who uses, and how long a sale takes.
What the next round of money changes.

Common faults in SaaS drafts

Monthly and annual figures mixed on one chart. A market slide that counts every company on earth. Product screenshots where the business case should be. A cohort table nobody can read. We fix each of these on the slide where it occurs.

Charts we redraw

Revenue growth with the latest figure called out. Retention as a simple curve. Pipeline as a funnel with conversion at each step. Pricing as tiers with the most chosen one marked. All built as native charts you can update.

How it differs

How SaaS and software decks differ

A general startup deck can rely on vision and a large market. A SaaS deck is read against a known set of recurring-revenue metrics, and investors compare yours with every other software company they have seen. The work is in the definitions: what counts as ARR, how retention is measured, what acquisition cost includes and how efficient growth is. The deck also has to show how customers are won, whether through sales, the product itself or an industry focus, because that decides how the business scales.

The questions behind every slide

What SaaS and software investors and readers ask

Each answer names the slide or document where it belongs.

1
Should we show ARR or total revenue?
Show ARR only for contracted recurring revenue, and report services and one-time fees separately so investors can rebuild the figure from billing data.
2
How do we show metrics when we have only a few customers?
Show customer-level detail, such as each account's start date and spend, rather than percentages built on a small base.
3
How should usage-based revenue appear in a SaaS deck?
Separate committed contract revenue from usage charges, and explain the pricing unit, since usage can rise and fall with a customer's volume.
4
What is the difference between gross and net revenue retention?
Gross retention counts only revenue lost to churn and downgrades; net retention also adds expansion. Showing both lets investors see each effect.
5
Which SaaS page should I read?
Read the stage page for the round you are raising, and the model page that matches how you sell: B2B, vertical or product-led.
6
What will investors check first in diligence?
Usually whether the deck's figures match the billing data and the model, so keep one source for every number.

Glossary

SaaS and software terms, in plain English

Annual recurring revenue (ARR): The yearly value of active recurring subscription contracts, excluding one-time fees.
Monthly recurring revenue (MRR): The monthly value of active recurring subscriptions.
Committed ARR (CARR): ARR plus signed contracts not yet live, minus known churn.
Net revenue retention (NRR): Revenue kept from a group of customers over a period, including expansion and minus churn and downgrades.
Gross revenue retention (GRR): Revenue kept from a group of customers after churn and downgrades, without counting expansion.
Burn multiple: Net cash burned divided by net new ARR in the same period.

Slide by slide: what goes in a SaaS and software deck

Revenue

Annual recurring revenue (ARR) and monthly recurring revenue (MRR) over time, with the latest figure called out.

Retention

Net revenue retention and logo churn, shown as a curve or cohort chart.

Unit economics

Customer acquisition cost (CAC), lifetime value (LTV) and CAC payback in months.

Pipeline

Funnel from lead to closed deal, with conversion at each stage and average sales cycle.

Pricing

Plans, average contract value (ACV) and how expansion revenue happens.

Market

Total, serviceable and obtainable market (TAM, SAM, SOM) built bottom-up from customer counts.

Product

One annotated workflow, not a feature list.

Use of funds

Hiring plan and runway in months for the amount raised.

Documents we produce

Investor deck
Send-ahead PDF
One-page summary
Metrics appendix
Board update template on request

Packages start at $3,500 for a design rebuild of up to 15 slides and go to $10,000 for a full raise set. A written audit of an existing deck is $1,500.

Packages

Four packages, fixed prices.

Each package states what you get, how long it takes and where it stops. None includes a call.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

Slide-by-slide notes inside your file
The fixes that matter most, in order
Story, numbers and design, each assessed
The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit

Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

Up to 15 slides rebuilt
Charts redrawn from your data
Your brand applied throughout
One written revision round
Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

Up to 20 slides
Narrative restructured from your draft and notes
Headlines rewritten as full-sentence points
Send-ahead PDF version
Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

Up to 30 slides plus appendix
Investor one-pager
Short teaser version for cold outreach
Three written revision rounds
All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

We are pre-revenue. Does this still apply?+

Yes. The deck then leads with pilots, waitlist, usage or design partners, and is clear about what is not yet proven.

Can you design a sales deck too?+

The packages are for investor decks. A sales deck can be quoted separately in writing.

Do you check our metrics?+

We flag figures that disagree with each other across slides. We do not audit how they were calculated.

Which SaaS metrics should be in the deck?+

ARR or MRR, growth rate, net revenue retention, churn, CAC, payback and gross margin. If one is weak, show it and explain the plan; investors will ask anyway.

How do you show a cohort chart clearly?+

As a simple retention curve per cohort with one cohort highlighted, and the full table kept in the appendix.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

Keep exploring

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

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