SaaS and software · Series A SaaS deck
Series A SaaS decks that prove the engine works.
A Series A investor is looking for repeatability: a sales process that works, customers who stay, and growth that more capital can accelerate efficiently.
Fixed prices. No calls: you brief us in writing and comment in writing.
Cohorts
Each cohort spends more in its second year
Illustration only. Any figures are invented for this sample slide.
Who reads it
Series A partners who will check every metric against your data room.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a series a SaaS deck differs from a general pitch deck
A general startup deck can sell a vision. A Series A SaaS deck has to prove a sales engine exists apart from the founders, and every claim will be checked against the data room. The argument moves from customers wanting the product to the company knowing how to win them at a known cost. That means new ARR split by source, cohorts by start date, an efficiency measure with its formula and a hiring plan sized to the revenue target. Compared with a seed SaaS deck, labels like pilot and design partner give way to contracted revenue.
Slide by slide
What goes in a series a SaaS deck
- 01
Company in one line
What you do and for whom.
- 02
Traction
Recurring revenue over time with the latest month called out.
- 03
Cohorts
Retention by customer cohort.
- 04
Efficiency
Acquisition payback, burn multiple or whichever measure you track.
- 05
Sales engine
Pipeline, win rate and sales cycle.
- 06
Market
Built bottom-up from your customer profile.
- 07
Product roadmap
What ships next and why it grows revenue.
- 08
Use of funds
Hiring plan by function, tied to targets.
The questions behind every slide
What readers of a series a SaaS deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
How much new ARR came from channels you can repeat?
The sales engine slide should split new ARR by source, such as inbound, outbound, partners and founder deals.
- 2
Can someone other than the founders sell this?
The sales engine slide should show results from hired sellers separately, with how long a new seller takes to reach full productivity.
- 3
How did ARR move quarter by quarter?
An ARR bridge in the appendix shows new, expansion, contraction and churn for each quarter, and the traction slide points to it.
- 4
Which segment has the best retention and payback?
The cohorts slide and the metrics appendix should split results by segment so a blended figure does not hide a weak one.
- 5
How did you calculate your efficiency figure?
A footnote on the efficiency slide should state the formula, such as net burn divided by net new ARR, and the period used.
- 6
What is in your gross margin?
The metrics appendix should list what sits in cost of revenue, such as hosting, support and implementation staff.
- 7
What will the company look like at the next round?
The use of funds slide should state the target ARR, team size and efficiency the round is meant to reach.
- 8
Which leaders do you still need to hire?
The use of funds slide should name the open leadership roles and when each is planned.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Sales engine
After
Sellers hired after the founders closed [X]% of new ARR last quarter
Before
Efficiency
After
We added $[X] of net new ARR for every $[X] of net burn
Before
Use of funds
After
[X] new account executives take ARR from $[X]M to $[X]M in [X] months
What we fix
Faults we see in series a SaaS deck drafts
Metrics that disagree with the data room.
Blended numbers hiding a weak segment.
A hiring plan with no link to growth targets.
What you receive
Documents we produce
- Investor deck
- Metrics appendix
- Data room index layout
- One-page summary
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A series a SaaS deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- Often fifteen to twenty main slides, with a deeper metrics appendix than at seed.
- Send-ahead version
- A send-ahead PDF to earn the meeting, then data room access once a partner is engaged.
- Presented version
- Lead with traction and expect interruptions on metrics; keep appendix slides ready to jump to.
What belongs in the appendix
- ARR bridge by quarter
- Cohort table by start quarter
- Pipeline by stage and source
- Seller productivity and ramp
- Gross margin build
- Hiring plan by month and function
Before you send it
Series A SaaS deck checklist
- Every figure matches the data room and billing data.
- Each metric has a one-line definition in a footnote.
- Cohorts are grouped by start quarter and dated.
- The ARR bridge adds up from one quarter to the next.
- Results are split by segment where segments differ.
- The hiring plan is sized to the revenue target.
- Gross margin includes hosting, support and implementation.
- Runway after the round is stated in months.
Glossary
Terms used in a series a SaaS deck
- Burn multiple
- Net cash burned in a period divided by net new ARR added in the same period; it shows how much is spent to grow.
- Net new ARR
- New and expansion ARR added in a period, minus ARR lost to churn and downgrades.
- ARR bridge
- A table or chart that walks ARR from one period to the next through new, expansion, contraction and churn.
- Magic number
- A measure of sales and marketing efficiency: new recurring revenue in a period compared with go-to-market spend.
- Ramp time
- How long a newly hired seller takes to reach full productivity.
- Quota capacity
- The total sales target that the current, fully ramped sales team can be expected to carry.
Your written brief
What to send us for a series a SaaS deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01ARR by customer by month from your billing system
- 02CRM export with deal source, stage and close dates
- 03Sales and marketing spend by month
- 04Monthly profit and loss statements
- 05Cohort data by customer start date
- 06Current headcount and hiring plan
- 07Data room index and recent board deck
- 08Existing investor deck and model
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
Do you build the data room?+
We lay out the index and summary documents; the data itself is yours.
Should burn be in the deck?+
Yes, with runway and efficiency. Investors will ask.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.