Pitch decks by category
Pitch deck design for real estate deals.
A real estate investor wants to see the property, the plan and the money in that order, and wants every figure to tie to the next. We rebuild sponsor and developer decks so the deal reads cleanly from first page to last.
Fixed prices from $1,500 to $10,000. No calls: everything in writing.
Slide 8
Where the money comes from and where it goes
Illustration only. Any figures are invented for this sample slide.
8 deck types
Real estate decks we build
Each page sets out, slide by slide, what that deck has to show and the faults we fix.
Syndication deck
Passive investors in a syndication are trusting a sponsor with a single deal.
8 slides explained
Development deck
A development deck asks investors to fund something that does not exist yet.
8 slides explained
Real estate fund deck
A fund deck sells a manager, not a property.
8 slides explained
Acquisition deck
An acquisition deck has one job: show why this asset at this price is a good buy, and what happens after closing.
8 slides explained
Multifamily deck
Apartment investors underwrite rents.
8 slides explained
Commercial real estate deck
In commercial property the income comes from tenants and the risk sits in their leases.
8 slides explained
Hotel deck
A hotel is a property and an operating business at once.
8 slides explained
Offering memorandum
An offering memorandum is longer and more detailed than a deck, and it is often the document investors read most carefully.
8 slides explained
What a real estate deck has to show
- The property or project, with location and photographs or plans.
- The business plan: buy, build or improve, then hold or sell.
- Sources and uses of funds in one table.
- Projected returns with the assumptions stated beside them.
- The sponsor's past projects and what happened to them.
- The risks, named plainly.
Common faults in deal decks
Returns shown without assumptions. A sources-and-uses table that does not add up. Maps too small to read. Track record as a list of addresses with no outcomes. Twenty pages before the amount being raised appears.
Documents that go with it
Sponsors usually need a one-page summary and a short teaser as well as the full deck. Raise Set includes all three, designed to match.
What we do not do
We do not prepare offering documents, check securities compliance or give legal advice. Your attorney should review anything sent to investors.
How it differs
How real estate decks differ
A startup deck sells a company's future. A real estate deck sells an asset, or a strategy for assets, that investors can see, value and compare. The reader checks price against comparable sales, income against the rent roll, and returns against stated assumptions, so every figure must tie to the next. Debt terms, fees, the waterfall and the sponsor's past deals carry the weight that traction and team carry in a startup deck. Securities rules, applied by your counsel, decide who may receive it.
The questions behind every slide
What real estate investors and readers ask
Each answer names the slide or document where it belongs.
- 1
Which real estate deck do we need?
It depends on what investors are buying: one property calls for a syndication or acquisition deck, a building not yet built calls for a development deck, and a strategy across future deals calls for a fund deck.
- 2
Does the deck change if we raise under Rule 506(c) instead of 506(b)?
The exemption affects who may see the deck and how it is shared, so your counsel decides that first; the design then follows, for example a public teaser only where counsel allows it.
- 3
How do we show a property we have not closed on yet?
Label it under contract, with the closing date, and never picture it as owned.
- 4
What belongs on the one-page summary?
Property, price, total raise, minimum investment, hold period, projected returns with their basis, and a contact, all matching the deck.
- 5
How often should the deck be updated during a raise?
Whenever a figure, a term or a date changes, with a new version date on the cover so investors know which one they hold.
- 6
Should we show photographs or renderings?
Both, clearly labeled: photographs dated, renderings marked as renderings, and plans redrawn so they read at slide size.
Glossary
Real estate terms, in plain English
- Net operating income (NOI)
- Property income after operating expenses, before loan payments and income taxes.
- Cap rate
- Net operating income divided by property value; a quick way to compare prices across properties.
- Sponsor
- The person or firm that finds the deal, raises the money and runs the business plan.
- Capital stack
- The layers of money in a deal, from senior debt to common equity, in order of who is repaid first.
- Value-add
- A strategy of buying a property and improving it, through renovation or better management, to raise income.
- Stabilized
- The point when a property has reached normal occupancy and steady income after construction or renovation.
Slide by slide: what goes in a real estate deck
The property
Location map, site plan, photographs or renderings, and the submarket.
Business plan
Acquire, develop or reposition; hold period; exit.
Sources and uses
Equity, debt and other capital against purchase, construction, fees and reserves, in one table.
Pro forma
Rent roll, net operating income (NOI), cap rate assumptions and cash flow by year.
Returns
Internal rate of return (IRR), equity multiple and cash-on-cash, with the assumptions beside them.
Waterfall
Preferred return, promote tiers and how distributions are split.
Comparables
Sales and rent comps that support the assumptions.
Sponsor track record
Past deals with purchase, sale and realized results.
Risks
Construction, leasing, interest rate and exit risks, stated plainly.
Documents we produce
- Investor deck
- Offering memorandum layout
- One-page deal summary
- Teaser
- Property maps and site plans redrawn
Packages start at $3,500 for a design rebuild of up to 15 slides and go to $10,000 for a full raise set. A written audit of an existing deck is $1,500.
Packages
Four packages, fixed prices.
Each package states what you get, how long it takes and where it stops. None includes a call.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
Can you work from our spreadsheet?+
Yes. Send the model and tell us which figures go in the deck. We present them; we do not change them.
Do you design for a fund as well as a single deal?+
Yes. A fund deck leads with strategy and track record instead of one property.
Can you include maps and site plans?+
Yes. Send what you have and we redraw or clean them for the page.
What is the difference between a pitch deck and an offering memorandum?+
The deck is a short visual summary used to open the conversation. The offering memorandum is the full document with detailed financials and legal disclosures. We design both; your attorney supplies the legal text.
Can you show the waterfall clearly?+
Yes. We draw it as a stepped diagram showing who receives what at each return level, from your terms.
Do you design for syndications and funds?+
Yes. A syndication deck presents one deal; a fund deck presents the strategy and track record across deals.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.