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Real estate · Hotel deck

Hotel pitch decks for developers and owners.

A hotel is a property and an operating business at once. The deck has to cover both: the building and its budget, and the brand, operator and market that will fill the rooms.

See packages, from $3,500Get a written audit, $1,500

Fixed prices. No calls: you brief us in writing and comment in writing.

Market

Three sources of demand within ten minutes

Illustration only. Any figures are invented for this sample slide.

Who reads it

Equity investors, hospitality funds and lenders who know hotel performance terms.

Turnaround

5 business days for a design rebuild; 3 business days for an audit.

How it differs

How a hotel deck differs from a general pitch deck

A startup deck shows one business. A hotel deck shows two: a building that must be delivered on budget, and an operating business that must fill rooms every night. Investors read occupancy, rate and RevPAR against a named competing set, and they look closely at the brand and management agreements, because those contracts set fees, standards and how hard it is to change operator. Lenders often expect an independent feasibility study, so the deck's projections should match it or explain why they differ.

Slide by slide

What goes in a hotel deck

  1. 01

    Project summary

    Rooms, location, total cost and equity required.

  2. 02

    Market

    Sources of demand and competing hotels.

  3. 03

    Brand and operator

    Brand affiliation or independent, and who manages the hotel.

  4. 04

    Facilities program

    Rooms, meeting space and food service.

  5. 05

    Budget and schedule

    Cost to complete and opening date.

  6. 06

    Operating projections

    Occupancy, average daily rate and revenue per available room, stated as projections.

  7. 07

    Capital stack and returns

    Debt, equity and projected returns.

  8. 08

    Team

    Development and hospitality experience.

The questions behind every slide

What readers of a hotel deck ask

Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.

  1. 1

    Is there an independent feasibility study, and who prepared it?

    Cite it on the market and operating projections slides, and explain any place where your figures differ from it.

  2. 2

    Is the franchise agreement signed, or still an application?

    The brand and operator slide should state the status and the remaining term.

  3. 3

    Can the operator be replaced if the hotel underperforms?

    Summarize the management agreement's term and termination rights on the brand and operator slide; your counsel confirms the wording.

  4. 4

    Is there key money, and does it have to be repaid if the agreement ends early?

    Show key money as a source of funds on the capital stack slide, with the repayment terms in a footnote.

  5. 5

    When does the hotel reach a stabilized year?

    Show the ramp-up year by year on the operating projections slide and mark the stabilized year.

  6. 6

    What FF&E reserve is assumed?

    State it as a line on the operating projections slide.

  7. 7

    Are pre-opening costs and working capital in the budget?

    List both as separate lines on the budget and schedule slide.

  8. 8

    For a conversion or purchase, what does the brand's property improvement plan cost?

    Show the plan's scope and budget on the budget slide, and its deadline on the schedule.

Headline rewrites

Slide titles that say something.

A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.

Before

Market Overview

After

[X] demand sources within [X] miles keep the competing hotels near [X]% occupancy

Before

Brand

After

A [brand tier] flag, with a signed franchise agreement running [X] years

Before

Projections

After

The hotel reaches a stabilized year in year [X], at $[X] RevPAR

What we fix

Faults we see in hotel deck drafts

  • Occupancy and rate assumptions without a competing set.

  • The operator not named.

  • An opening date with no schedule behind it.

What you receive

Documents we produce

  • Investor deck
  • Lender presentation
  • One-page summary

Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A hotel deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.

Format

Length, versions and appendix

Length
Commonly about 20 to 30 slides. The feasibility study is summarized in the deck, not pasted in.
Send-ahead version
A PDF with the one-page summary; the feasibility study and brand documents go in a data room.
Presented version
Market and brand before budget: who will stay, which flag brings them, then what it costs to build.

What belongs in the appendix

  • Feasibility study summary
  • Competing set table
  • Departmental pro forma
  • Budget detail, including pre-opening
  • Brand standards summary
  • Operator profile

Before you send it

Hotel deck checklist

  • Projections match the feasibility study, or the differences are explained.
  • Franchise and management agreement status is stated, with dates.
  • Pre-opening, FF&E and working capital appear as budget lines.
  • The competing set is named the same way on every slide.
  • The stabilized year is marked.
  • Revenue is split by department: rooms, food and beverage, and other.
  • The schedule includes brand approvals and opening inspections.
  • Disclaimer text comes from your counsel.

Glossary

Terms used in a hotel deck

RevPAR index
A hotel's revenue per available room as a share of its competing set's average.
Property improvement plan (PIP)
The renovation a brand requires for a hotel to join or stay in its system.
Key money
Cash a brand or operator contributes to the owner to win the franchise or management agreement.
FF&E reserve
Money set aside from revenue to replace furniture, fixtures and equipment over time.
Management agreement
The contract under which an operator runs the hotel for the owner, setting fees, term and removal rights.
Gross operating profit (GOP)
Hotel revenue minus departmental and undistributed operating costs, before management fees and fixed charges.

Your written brief

What to send us for a hotel deck

No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.

  • 01Feasibility study
  • 02Franchise status or brand term sheet
  • 03Management agreement term summary
  • 04Development budget, including FF&E and pre-opening costs
  • 05Departmental operating projections
  • 06Renderings, plans and site map
  • 07Construction and opening schedule
  • 08Team and operator biographies

Packages

Four packages, fixed prices.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

  • Slide-by-slide notes inside your file
  • The fixes that matter most, in order
  • Story, numbers and design, each assessed
  • The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit
Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

  • Up to 15 slides rebuilt
  • Charts redrawn from your data
  • Your brand applied throughout
  • One written revision round
  • Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

  • Up to 20 slides
  • Narrative restructured from your draft and notes
  • Headlines rewritten as full-sentence points
  • Send-ahead PDF version
  • Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

  • Up to 30 slides plus appendix
  • Investor one-pager
  • Short teaser version for cold outreach
  • Three written revision rounds
  • All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

What is a competing set?+

The nearby hotels yours will compete with, used to support occupancy and rate assumptions.

Do you design decks for hotel acquisitions too?+

Yes. They follow the acquisition structure with hotel operating figures added.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

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Further reading

Sources we read when writing this page. General information only; not legal, tax or investment advice.

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

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Hotel Development Pitch Deck Design