Real estate · Multifamily deck
Multifamily pitch decks with the rent plan in plain view.
Apartment investors underwrite rents. The deck should make the rent story easy to follow: what units rent for now, what they will rent for after the plan, and why the market supports it.
Fixed prices. No calls: you brief us in writing and comment in writing.
Rent plan
Renovated units against market comparables
Illustration only. Any figures are invented for this sample slide.
Who reads it
Passive investors in apartment syndications, equity partners and family offices.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a multifamily deck differs from a general pitch deck
A startup deck projects growth from customers not yet won. A multifamily deck projects growth from units that already exist and residents who already pay rent. The case rests on a rent gap: what units rent for now, what renovated units achieve, and what the market supports, all checked against the rent roll and the trailing twelve months of operations. Expense lines such as taxes, insurance and payroll matter as much as revenue. Investors judge the plan unit by unit, not by a total addressable market.
Slide by slide
What goes in a multifamily deck
- 01
Property and unit mix
Units by type with current rents.
- 02
Submarket
Employment, new supply and comparable rents.
- 03
Renovation plan
Scope per unit and the budget.
- 04
Rent plan
Current, renovated and market rents side by side.
- 05
Operating plan
Management, expenses and occupancy assumptions.
- 06
Sources and uses
Where the money comes from and where it goes.
- 07
Returns and waterfall
Projected returns and how they are split.
- 08
Sponsor record
Apartment deals completed and their outcomes.
The questions behind every slide
What readers of a multifamily deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
What is the loss-to-lease today?
Show it on the rent plan slide as the gap between leased rents and market rents, measured from the current rent roll.
- 2
Are concessions built into current rents?
Label rents on the rent plan slide as asking, leased or effective, so free months do not hide inside the figures.
- 3
Has the seller already renovated any units, and what did they rent for?
The renovation plan slide should show these as proof units, with rent before and after.
- 4
What is economic occupancy, not just physical occupancy?
The operating plan slide should show both, since units can be occupied but not paying.
- 5
Do the rent roll and the T12 agree?
Reconcile them in the appendix and note any gap on the operating plan slide.
- 6
Are expenses taken from the seller's books or from your own properties?
The operating plan slide should name the basis for taxes, insurance and payroll, and whether taxes assume a new assessment after sale.
- 7
How fast can units be renovated, given when leases expire?
Tie the renovation schedule to the lease expiry schedule on the renovation plan slide.
- 8
What if rents do not grow at all?
Add a flat-rent case to the returns slide, with the full sensitivity table in the appendix.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Value-Add Plan
After
Renovating [X] units lifts rent by $[X] a month, matching [comparable] nearby
Before
Unit Mix
After
[X] of [X] units are two-bedrooms renting $[X] below market
Before
Operations
After
Expenses fall $[X] per unit through [specific change]
What we fix
Faults we see in multifamily deck drafts
Rent premiums with no comparable rents shown.
A renovation scope described but not costed.
Occupancy assumed to stay at its peak.
What you receive
Documents we produce
- Investor deck
- One-page summary
- Webinar presentation version
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A multifamily deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- A multifamily syndication deck commonly runs about 20 to 30 slides, with the unit-level detail in the appendix.
- Send-ahead version
- A PDF plus the one-page summary; a separate webinar version keeps the rent story to a few slides.
- Presented version
- Make the rent gap the spine: current rents, renovated rents, market comparables, then the budget that closes the gap.
What belongs in the appendix
- Unit-level rent comparables
- Rent roll summary
- T12 summary and reconciliation
- Renovation scope per unit
- Expense comparison against similar properties
- Sensitivity table
Before you send it
Multifamily deck checklist
- Unit counts by type match the rent roll.
- Every rent figure is labeled asking, leased, effective or market.
- Renovation cost per unit times units equals the renovation budget.
- The property tax line states its assumption about assessment after sale.
- Rent comparables carry property type, distance and date.
- The occupancy assumption is shown for each year, not once.
- Interior photographs are labeled as renovated units, model units or current condition.
- Sources and uses ties to the model.
Glossary
Terms used in a multifamily deck
- Loss-to-lease
- The gap between what units could rent for at market and what current leases actually charge.
- Effective rent
- Rent after concessions, such as a free month, are spread across the lease term.
- Economic occupancy
- Rent actually collected as a share of the rent the property could collect if full at market rates.
- Rent roll
- A list of every unit with its tenant status, lease dates, current rent and market rent.
- T12
- The trailing twelve months of the property's income and expenses, month by month.
- Renovation premium
- The extra monthly rent a renovated unit achieves over an unrenovated one.
Your written brief
What to send us for a multifamily deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Current rent roll
- 02T12 operating statement
- 03Rent comparables survey
- 04Renovation scope and contractor bids per unit
- 05Underwriting model
- 06Photographs, including any renovated units
- 07Property management company details
- 08Loan term sheet
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
Should the deck show comparable rents?+
Yes. A rent plan with no comparables is the first thing an investor questions.
Do you design decks for ground-up apartment projects?+
Yes. They follow the development structure: entitlements, budget and schedule.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.