Real estate · Real estate fund deck
Real estate fund decks built around strategy and record.
A fund deck sells a manager, not a property. Limited partners want a specific strategy, evidence that you can source and execute it, and a record they can check.
Fixed prices. No calls: you brief us in writing and comment in writing.
Track record
Every exit, every figure labeled realized
Illustration only. Any figures are invented for this sample slide.
Who reads it
Limited partners: family offices, high-net-worth investors, wealth advisers and smaller institutions.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a real estate fund deck differs from a general pitch deck
A startup deck asks for money to build one company. A real estate fund deck asks limited partners to commit capital the manager will place in properties not yet chosen. So the deck sells repeatable judgment: a narrow strategy, a deal-level record with clear attribution, and the controls on how money is drawn, invested and reported. Terms that never appear in a startup round, such as the preferred return, carried interest, investment period and key person provisions, are central. Readers often follow up with a due diligence questionnaire, so every claim must be one you can document.
Slide by slide
What goes in a real estate fund deck
- 01
Strategy
Property type, geography, deal size and how value is created.
- 02
Why now
The market conditions that favor this strategy today.
- 03
Track record
Deal by deal: purchase, sale, realized multiple and IRR, each labeled realized or projected.
- 04
Pipeline
Deals under review, presented as pipeline and never as owned.
- 05
Process
Sourcing, underwriting, approval and asset management.
- 06
Team
Who decides, and how long they have worked together.
- 07
Fund terms
Size, fees, carried interest and term, as set by your counsel.
- 08
Reporting
What investors receive, and how often.
The questions behind every slide
What readers of a real estate fund deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
How much is the manager committing to the fund, and is it cash?
State the GP commitment on the terms slide, and say whether any part comes from waived fees.
- 2
What happens if a named partner leaves?
The terms slide should summarize the key person provision from the limited partnership agreement your counsel drafts.
- 3
Is this a blind pool, or are any assets already identified?
The pipeline slide should say so plainly, and any warehoused asset should show the price at which it will move into the fund.
- 4
How long is the investment period, and how fast will you deploy?
Show the investment period and expected deployment pace on the terms or portfolio construction slide.
- 5
How much leverage will the fund use?
State target and maximum loan-to-value on the strategy slide, as limited by the fund documents.
- 6
How are deals split between this fund and your other vehicles?
A short allocation policy on the process slide, with any conflicts named, answers this before it is asked.
- 7
Who are the administrator, auditor and fund counsel?
Name only engaged firms on an operations slide, with what each one does.
- 8
Is the track record gross or net, and who calculated it?
Footnote the track record slide with the method and date, and put the deal-level table in the appendix.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Our Strategy
After
We buy [property type] of $[X]M to $[X]M in [region], where [specific reason] leaves value
Before
The Team
After
Our [X] partners have closed [X] deals together over [X] years
Before
Pipeline
After
$[X]M of deals under review, none yet under contract
What we fix
Faults we see in real estate fund deck drafts
A strategy broad enough to describe any fund.
Realized and projected returns mixed without labels.
Pipeline deals pictured as if already owned.
What you receive
Documents we produce
- Limited partner deck
- One-page fund summary
- Track record appendix
- Teaser
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A real estate fund deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- The main deck commonly runs about 20 to 30 slides, with a separate track record appendix. Many managers also keep a teaser of a few pages for first contact.
- Send-ahead version
- A PDF shared in the way your counsel's marketing rules allow, with a data room for the limited partnership agreement, track record and questionnaire answers.
- Presented version
- Open with strategy, then the record that proves it, then the team. Terms come near the end, briefly.
What belongs in the appendix
- Deal-by-deal track record
- Two or three case studies
- Team biographies and tenure together
- Sample quarterly investor report
- Organization chart
- Service provider list
Before you send it
Real estate fund deck checklist
- Every performance figure is labeled realized or unrealized, with an as-of date.
- Gross and net figures are both shown, with the method stated.
- Terms match the latest draft of the limited partnership agreement.
- Pipeline deals are labeled by status and never pictured as owned.
- Key persons named in the deck match those in the fund documents.
- Service providers are named only once engaged.
- Fund size, minimum commitment and close dates match across all versions.
- Disclaimer text comes from your counsel, unedited.
Glossary
Terms used in a real estate fund deck
- Blind pool
- A fund where investors commit before the properties are chosen and the manager decides where the money goes.
- Investment period
- The window, set in the fund documents, during which the manager may make new investments.
- Key person clause
- A term that pauses new investing if named individuals leave or stop devoting enough time to the fund.
- GP commitment
- The manager's own money committed to the fund alongside the limited partners.
- Warehoused asset
- A property bought before the fund closes, often with manager capital, and later moved into the fund.
- Clawback
- A term requiring the manager to return carried interest already paid if the whole fund ends below its hurdle.
Your written brief
What to send us for a real estate fund deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Deal-level track record with dates, figures and your role in each
- 02Draft limited partnership agreement or term sheet
- 03Written strategy memo
- 04Current pipeline with status for each deal
- 05Team biographies, including how long partners have worked together
- 06Engaged administrator, auditor and counsel
- 07A sample investor report, if one exists
- 08Disclaimer text from your counsel
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
Fund deck or deal deck?+
A fund deck explains a strategy across many deals; a deal deck explains one property. Many sponsors need both.
Do you write the disclaimers?+
No. We place the text your counsel provides.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.