Pitch decks by category
Pitch deck design for events and sponsorship.
A sponsor wants to know who will be in the room and what their money buys. We rebuild event decks so audience, reach and sponsorship levels are answered in the first five slides.
Fixed prices from $1,500 to $10,000. No calls: everything in writing.
Slide 5
Three sponsorship levels and what each includes
Illustration only. Any figures are invented for this sample slide.
3 deck types
Events and sponsorship decks we build
Each page sets out, slide by slide, what that deck has to show and the faults we fix.
Conference sponsorship deck
Conference sponsors are buying access to an audience.
8 slides explained
Exhibitor deck
Exhibitors want to know who walks the floor and what each booth costs.
8 slides explained
Charity event deck
Community sponsors want to support a good cause and be seen doing it.
8 slides explained
What a sponsorship deck has to show
- What the event is, when and where.
- Who attends, with numbers from past editions if they exist.
- What sponsors receive at each level.
- Past sponsors and what they did, with their permission.
- Key dates and how to confirm.
Common faults in event drafts
Attendance estimates with no basis. Sponsorship levels in a table too dense to read. No deadline. We state what is known and what is projected, and give each level its own clear block.
Suitable events
We work on business, community, education, sports and charity events. We do not take on entertainment or nightlife events.
How it differs
How events and sponsorship decks differ
Event decks sell something with a date on it. A sponsor or exhibitor is buying benefits that either happen on the day or do not, so the deck works more like a precise offer than a story. Readers compare your event against others competing for the same budget. They want the audience broken down, the price stated, the deliverables listed and the deadlines clear. A first edition must label targets as targets. And because renewal is where most event revenue is earned, the deck should set up the report that follows.
The questions behind every slide
What events and sponsorship investors and readers ask
Each answer names the slide or document where it belongs.
- 1
Do we need a sponsorship deck, an exhibitor deck, or both?
If booth space and sponsorship are sold by different people, or to different buyers, two short decks work better than one long one. If one person sells both, one deck with separate sections and separate price tables is enough.
- 2
Will you set our sponsorship prices?
No. Prices and packages are your decision. We present them so they can be compared at a glance, and we point out in writing where two packages look too similar or a benefit is unclear.
- 3
When should the deck be ready?
Before your first sponsor email, and well before the deadlines for printed materials, so sponsors who confirm still get every benefit they paid for. Count back from those dates when you choose a package.
- 4
Can you design the report we send sponsors after the event?
The packages cover the deck and its matching documents. A fulfillment report layout can be quoted in writing. Many organizers ask for one, because it is what wins renewals.
- 5
We are raising money to grow our events company. Is that this page?
That is an investor deck for an events business, which our standard packages cover. Tell us in the brief that the reader is an investor, not a sponsor, and we structure it that way.
- 6
What do you need from our registration data?
Totals by job role, seniority, industry and company size, with names and contact details removed. We only need the summary to draw the charts.
Glossary
Events and sponsorship terms, in plain English
- Rate card
- A single page listing every package or booth with its price, sent alongside or instead of the full deck.
- Sponsorship inventory
- Everything an event can sell to sponsors, from naming rights to signage, with how many of each exist.
- Title sponsor
- The sponsor whose name becomes part of the event's name. There is usually only one.
- Make-good
- A replacement benefit offered when a promised one could not be delivered.
- Early-bird rate
- A lower price for sponsors or exhibitors who commit before a set date.
- Rebooking
- Selling next edition's sponsorships or booths to current ones, often during the event itself.
Slide by slide: what goes in an events and sponsorship deck
The event
What, when, where and for whom.
Audience
Attendee numbers, roles and where they come from.
Reach
Email list, social following and press, with figures you can support.
Sponsorship levels
Each level with its price and what it includes.
Activation
Stage time, booths, branding and content.
Past editions
Photographs, attendance and returning sponsors.
Dates
Deadlines for confirming and for artwork.
Contact
Who to reply to.
Documents we produce
- Sponsorship deck
- One-page sponsor summary
- Exhibitor information sheet
- Post-event report layout
Packages start at $3,500 for a design rebuild of up to 15 slides and go to $10,000 for a full raise set. A written audit of an existing deck is $1,500.
Packages
Four packages, fixed prices.
Each package states what you get, how long it takes and where it stops. None includes a call.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
It is our first edition. What do we show?+
The organizers' record, confirmed speakers or venue, and realistic targets labeled as targets.
Can sponsors' logos be included?+
Yes, when you confirm in writing that you may use them.
Do you design the event branding?+
No. We design the deck and its one-page summary.
What should a sponsorship deck include?+
The audience, the reach, clearly priced levels and a deadline.
How many sponsorship levels?+
Three is easiest to compare. More can be offered as add-ons.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.