Do AI decks need different metrics from other software decks?

They use the same revenue and retention metrics, plus cost to serve, gross margin with model costs included and evidence of output quality.

Should pilot revenue count as recurring revenue?

Label pilots and one-time work separately; investors exclude them from recurring revenue in diligence, so the deck should too.

How do we show gross margin while we use provider credits?

Show margin with and without the credits, and state when the credits end.

How do we claim defensibility without overclaiming?

Name the mechanism, such as proprietary data, workflow depth or switching cost, and show evidence that it exists today.

What goes in a technical appendix?

A model and provider map, the evaluation method and results, the cost to serve build, and a security and data overview.

Which AI page should I read?

Pick by what you sell: an application built on models, an agent that completes work, infrastructure for developers, or a data platform.

Pitch decks by category

Pitch deck design for AI startups.

Every investor has now seen hundreds of AI decks. Yours has to answer three questions quickly: what do you own that others cannot rent, what does each answer cost you, and why will customers stay.

See packages, from $3,500 Send your deck

Fixed prices from $1,500 to $10,000. No calls: everything in writing.

Slide 5

Each request costs us a fifth of what it did in January

Illustration only. Any figures are invented for this sample slide.

4 deck types

AI startups decks we build

Each page sets out, slide by slide, what that deck has to show and the faults we fix.

What an AI deck has to show

What is proprietary: data, workflow, distribution or model.
The cost to serve a customer and how it is trending.
Evidence of real use, not demos: retention, repeat tasks, paid pilots.
Why a larger company will not simply add this as a feature.
The team's record of shipping.

Common faults in AI drafts

A slide of model architecture nobody asked for. The phrase "AI-powered" doing the work a customer result should do. Benchmarks without a baseline. A demo video link in place of traction. We replace each with a plain claim and its evidence.

Showing the product

One annotated screen that shows a task before and after is worth more than five screenshots. We redraw product visuals as clean diagrams so they read on any screen.

How it differs

How AI startups decks differ

A general startup deck can treat the cost of running software as small. An AI deck cannot, because each request has a compute cost, so gross margin and its trend need their own slide. AI decks also face a question most decks do not: what happens when the underlying models improve and get cheaper? Investors want to see what stays yours, how quality is measured, and evidence of repeated use rather than a demo. The technical detail moves to an appendix so a generalist partner can follow the main deck.

The questions behind every slide

What AI startups investors and readers ask

Each answer names the slide or document where it belongs.

1
Do AI decks need different metrics from other software decks?
They use the same revenue and retention metrics, plus cost to serve, gross margin with model costs included and evidence of output quality.
2
Should pilot revenue count as recurring revenue?
Label pilots and one-time work separately; investors exclude them from recurring revenue in diligence, so the deck should too.
3
How do we show gross margin while we use provider credits?
Show margin with and without the credits, and state when the credits end.
4
How do we claim defensibility without overclaiming?
Name the mechanism, such as proprietary data, workflow depth or switching cost, and show evidence that it exists today.
5
What goes in a technical appendix?
A model and provider map, the evaluation method and results, the cost to serve build, and a security and data overview.
6
Which AI page should I read?
Pick by what you sell: an application built on models, an agent that completes work, infrastructure for developers, or a data platform.

Glossary

AI startups terms, in plain English

Foundation model: A large general-purpose model trained on broad data, which other products build on.
Inference cost: The compute cost of running a model to answer each request.
Evaluation (eval): A repeatable test that scores a model or product's output against expected results.
Fine-tuning: Further training of a model on specific data to improve it at a narrow task.
AI agent: Software that carries out multi-step tasks using tools and systems with limited human input.
Model routing: Sending each request to the most suitable model, often to balance quality and cost.

Slide by slide: what goes in an AI startups deck

What is yours

The proprietary element: data, fine-tuned model, workflow integration or distribution.

Cost to serve

Inference cost per request or per customer, gross margin, and the trend.

Evidence of use

Retention, repeat tasks, paid pilots and design partners.

Evaluation

How quality is measured, against which baseline, on what data.

Defensibility

Why a model provider or incumbent will not replace you.

Product

One task shown before and after.

Go to market

Buyer, pricing unit (seat, usage or outcome) and sales motion.

Team

Research and shipping record.

Documents we produce

Investor deck
Technical appendix
One-page summary
Teaser for cold outreach

Packages start at $3,500 for a design rebuild of up to 15 slides and go to $10,000 for a full raise set. A written audit of an existing deck is $1,500.

Packages

Four packages, fixed prices.

Each package states what you get, how long it takes and where it stops. None includes a call.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

Slide-by-slide notes inside your file
The fixes that matter most, in order
Story, numbers and design, each assessed
The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit

Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

Up to 15 slides rebuilt
Charts redrawn from your data
Your brand applied throughout
One written revision round
Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

Up to 20 slides
Narrative restructured from your draft and notes
Headlines rewritten as full-sentence points
Send-ahead PDF version
Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

Up to 30 slides plus appendix
Investor one-pager
Short teaser version for cold outreach
Three written revision rounds
All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

Our draft was written by an AI tool. Is that a problem?+

No. It is a normal starting point. We rewrite the generic parts and keep what is true of your company.

Can you explain a technical product simply?+

Yes. We write to an investor who is smart and not a specialist, and keep the technical detail for the appendix.

Do you sign a confidentiality agreement?+

Yes, before you send anything.

How technical should an AI deck be?+

The main deck should be readable by a generalist partner. Architecture, evaluation detail and model choices belong in a technical appendix.

Should we name the model provider we build on?+

Yes. Investors will ask, and the dependency and its cost are part of the story.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

Keep exploring

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

Start in writing See prices