AI startups · Data platform deck
Data platform pitch decks that show where you sit in the stack.
Data products are hard to picture. A good deck shows one clear flow: where data comes from, what you do to it, and who acts on the result.
Fixed prices. No calls: you brief us in writing and comment in writing.
Data flow
Five sources in, one decision out
Illustration only. Any figures are invented for this sample slide.
Who reads it
Investors comparing you with other data tools and asking whose budget pays.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a data platform deck differs from a general pitch deck
A general startup deck can show the product on screen. A data platform's value is often invisible: it moves, cleans or models data that someone else turns into a decision. So the deck has to make the flow visible, name who acts on the result and show whose budget pays. Investors in data tools also look closely at pricing, because usage-based revenue can rise and fall with a customer's volume, and at how hard the platform is to remove once other systems depend on it.
Slide by slide
What goes in a data platform deck
- 01
Data flow
Sources in, your platform, decisions out.
- 02
Problem
What breaks without you.
- 03
Product
The core workflow.
- 04
Place in the stack
Tools you replace or work beside.
- 05
Customers and use cases
Who uses the output and how.
- 06
Expansion
Data volume, seats or modules.
- 07
Revenue and retention
Recurring revenue and how it holds.
- 08
Plan
What the round funds.
The questions behind every slide
What readers of a data platform deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
Whose budget pays for this: the data team, engineering or a business unit?
The customers and use cases slide should name the budget owner as well as the people who use the output.
- 2
How do customers predict what they will pay?
The revenue and retention slide should separate committed contracts from usage-based charges and explain the pricing unit.
- 3
How hard is it for a customer to remove you?
The place-in-the-stack slide should show which systems come to depend on your output once you are in place.
- 4
Does usage grow inside accounts without new sales effort?
The expansion slide should show usage or revenue growth in existing accounts over time.
- 5
Do you sit beside the customer's data warehouse or compete with it?
The place-in-the-stack slide should show the warehouse and your product clearly, with the relationship labeled.
- 6
How long until a new customer gets value?
The product slide should state the typical time from contract to first live use case.
- 7
Where does customer data stay, and who can access it?
The architecture appendix should state the deployment model and how access is controlled.
- 8
How many teams inside an account use the output?
The customers and use cases slide should show how use spreads from the first team to others.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Place in the stack
After
We sit between [source systems] and [destination] and remove [X] manual steps
Before
Expansion
After
Accounts that start with one team add [X] more within [X] months
Before
Customers and use cases
After
[Role] teams use our output to decide [decision] every [day or week]
What we fix
Faults we see in data platform deck drafts
A stack diagram with thirty logos.
No named user of the output.
Pricing tied to a measure customers cannot predict.
What you receive
Documents we produce
- Investor deck
- Architecture appendix
- One-page summary
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A data platform deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- A standard length main deck built around one data flow diagram, with architecture detail in the appendix.
- Send-ahead version
- A PDF where the data flow is readable at laptop size without zooming.
- Presented version
- Start with the decision the customer makes using your output, then trace the flow back to the sources.
What belongs in the appendix
- Architecture and deployment options
- Security and access controls
- Usage by account over time
- Pricing unit and worked examples
- Implementation timeline
- Integrations list
Before you send it
Data platform deck checklist
- The data flow fits on one slide.
- The pricing unit is explained in plain words.
- Committed and usage revenue are reported separately.
- A named role acts on the output.
- Deployment model and data access are stated.
- Only paying customers appear as logos.
- Time from contract to first use case is shown.
- Technical terms are defined in the appendix.
Glossary
Terms used in a data platform deck
- Data warehouse
- A central database built for analysis, where data from many systems is stored together.
- Data pipeline
- The process that moves data from source systems to where it is stored or used, often cleaning or reshaping it on the way.
- System of record
- The system a company treats as the official source for a type of data.
- Data governance
- The rules and controls for who may access data, how it is defined and how its quality is kept.
- Consumption pricing
- Charging by usage, such as data volume, queries or compute time.
- Committed-use contract
- A contract in which the customer agrees to a minimum spend, often drawn down by usage.
Your written brief
What to send us for a data platform deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Your current architecture or data flow diagram, in any form
- 02Customer list with use cases and teams using the output
- 03Revenue split into committed and usage-based
- 04Usage by account over time
- 05Pricing unit and current prices
- 06Security and deployment documentation
- 07Typical implementation timeline
- 08Integrations and competitor list
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
How do you draw our place in the stack?+
As a simple flow with only the tools a customer would recognize, and your product clearly marked.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.