Guides
The "why now" slide: what changed, and why it matters.
Investors assume that a good idea has been tried before. The why now slide explains what has changed in the world that makes it work this time.
Fixed prices from $1,500 to $10,000. No calls: everything in writing.
Why now
Three things that were not true five years ago
Illustration only. Any figures are invented for this sample slide.
What counts as a reason
- A technology became cheap or good enough.
- A regulation changed.
- Customer behavior shifted.
- A cost fell or a new channel opened.
- An incumbent left a gap.
How to write it
Name one to three specific changes, give a date or figure for each if you have one you can source, and connect each to your business in a sentence. Avoid general statements about a market "growing fast".
Where it goes
Early, often straight after the problem and solution, because it answers the reader's first doubt.
When to leave it out
If you cannot name a real change, do not invent one. Fold a line on timing into the market slide instead.
Packages
When you want it finished for you.
Each package states what you get, how long it takes and where it stops. None includes a call.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
What is a why now slide?+
A slide that explains why this is the right moment for the business to exist.
Is a why now slide necessary?+
Not always, but when timing is a real advantage it is one of the most persuasive slides in a deck.
What is a good why now example?+
A specific change with a consequence: a rule that now requires something, or a cost that fell far enough to make a product affordable.
How long should it be?+
One slide, three points at most.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
Keep exploring
- What Is a Pitch Deck? Purpose, Slides, Length
- What Is a Slide Deck? Meaning and Types
- How to Make a Pitch Deck, Step by Step
- What to Include in a Pitch Deck, and What Not To
- Competitor Analysis in a Pitch Deck
- How to Pitch to Investors
- How to Write an Elevator Pitch, With a Template
- How to Write a Sales Pitch That Gets a Reply
- SaaS and software
- AI startups
- Real estate
- Fintech
- Biotech
- Healthcare
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.