AI startups · Generative AI deck
Generative AI pitch decks without the hype.
Investors now discount anything that looks like a demo. A generative AI deck has to show real, repeated use and a reason the business holds up as the underlying models improve and get cheaper.
Fixed prices. No calls: you brief us in writing and comment in writing.
Usage
Users come back four days in seven
Illustration only. Any figures are invented for this sample slide.
Who reads it
Investors who have seen many AI decks and look first for durable advantage.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a generative AI deck differs from a general pitch deck
A general startup deck treats software costs as small. A generative AI deck cannot, because every request costs money to run, so gross margin and its trend sit near the center. Investors also ask a question few other decks face: what happens when the models you build on improve and get cheaper? The deck has to show what stays yours, such as data, workflow, distribution or evaluation, and evidence that customers use the product repeatedly, not once out of curiosity.
Slide by slide
What goes in a generative AI deck
- 01
The task
The job a customer hires the product to do.
- 02
Proof of use
Repeat usage, retention and paid conversion.
- 03
What is yours
Data, workflow, distribution or fine-tuning that others cannot rent.
- 04
Cost to serve
Inference cost and gross margin, with the trend.
- 05
Quality
How output quality is measured, against what baseline.
- 06
Competition
Model providers, incumbents adding features, and other startups.
- 07
Business model
How you charge and why customers accept it.
- 08
Team
Shipping record and domain knowledge.
The questions behind every slide
What readers of a generative AI deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
What happens to your business when the underlying models get better and cheaper?
The what-is-yours slide should answer this by naming the part that stays yours, such as data, workflow or distribution, whichever model you use.
- 2
Is model and compute cost in cost of revenue or in research spend?
The cost to serve slide should state where these costs sit, with the full gross margin build in the technical appendix.
- 3
Are provider credits lowering your current costs?
The cost to serve slide should note any credits and show gross margin without them.
- 4
How much revenue is pilots or one-time work, and how much is recurring?
The proof of use slide should label revenue by type, keeping paid pilots and services apart from recurring contracts.
- 5
How do you measure output quality, and on what data?
The quality slide should name the test set, the baseline and how results are scored; the technical appendix holds the method.
- 6
Could you switch model providers, and what would it take?
The technical appendix should show which providers you use for which tasks and how routing or fallback works.
- 7
What data do you collect from use, and may you use it?
The what-is-yours slide should describe the data and how it improves the product, with usage rights confirmed by your counsel.
- 8
Why will customers pay for this instead of a general assistant?
The task slide and the business model slide should show the specific job done and the result the customer would not get from a general tool.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Cost to serve
After
Cost per [task] fell [X]% in [X] months while usage grew
Before
What is yours
After
Every corrected output improves our [X] model, which general models never see
Before
Quality
After
Our output matched expert review on [X]% of [X] real customer cases
What we fix
Faults we see in generative AI deck drafts
A demo video in place of traction.
Gross margin left out.
Proprietary AI claimed with nothing named.
What you receive
Documents we produce
- Investor deck
- Technical appendix
- One-page summary
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A generative AI deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- A standard length main deck, with model, cost and quality detail kept in a technical appendix.
- Send-ahead version
- A PDF that replaces any demo video link with usage evidence and one annotated before-and-after screen.
- Presented version
- If you demo live, show one real task end to end and have a recorded fallback ready.
What belongs in the appendix
- Model and provider map by task
- Evaluation method and results
- Gross margin build by provider
- Usage cohorts
- Data sources and rights summary
- Security and privacy overview
Before you send it
Generative AI deck checklist
- Gross margin counts model and compute cost in cost of revenue.
- Provider credits are disclosed, with margin shown without them.
- Pilot and services revenue are labeled separately.
- Every model and provider you depend on is named.
- Quality claims state the test set and the baseline.
- Usage data appears beside or instead of any demo.
- No headline relies on the word AI to make its point.
- Data usage rights have been checked by your counsel.
Glossary
Terms used in a generative AI deck
- Inference
- Running a trained model to produce an output; each request has a compute cost.
- Cost of revenue
- Costs directly tied to delivering the product, which for AI products includes model and compute spend.
- Evaluation set
- A fixed, reviewed set of inputs and expected outputs used to score quality each time the product changes.
- Fine-tuning
- Further training of an existing model on specific data to improve it at a narrow task.
- Retrieval-augmented generation (RAG)
- Feeding a model relevant documents at request time so its answer draws on that material.
- Wrapper
- A product that adds little beyond calling a model through an interface, which investors see as easy to copy.
Your written brief
What to send us for a generative AI deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Model providers used and monthly cost by provider
- 02Any provider credits, with amounts remaining and expiry dates
- 03Usage data by customer over time
- 04Evaluation method, test set description and results
- 05Revenue split into recurring, pilots and services
- 06Pricing unit and current price points
- 07Summary of data sources and how you may use them
- 08Existing deck and technical overview
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
Should we name the models we build on?+
Yes. Investors will ask, and the dependency is part of the risk they assess.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Pitch deck design for AI startups: what is yours, what it costs to run and why it lasts. We rebuild draft decks to investor standard. Fixed packages from $3,500.
Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.