Events and sponsorship · Exhibitor deck
Exhibitor decks for trade shows and expos.
Exhibitors want to know who walks the floor and what each booth costs. The deck should show both in a few slides.
Fixed prices. No calls: you brief us in writing and comment in writing.
Floor plan
Booth zones and prices
Illustration only. Any figures are invented for this sample slide.
Who reads it
Exhibitors and their marketing teams.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How an exhibitor deck differs from a general pitch deck
An exhibitor deck is read by someone buying floor space, not funding a company. They compare it with other shows in the same field and ask three things: will my buyers be there, where will my booth be, and what will it cost once every extra is added. The deck should answer those in order, with a floor plan they can read and a price table that separates the booth from the services. Logistics belong in the manual. The deck only needs the dates that affect a booking decision.
Slide by slide
What goes in an exhibitor deck
- 01
The show
Dates, venue and focus.
- 02
Visitors
Who attends and why.
- 03
Floor plan
Zones and booth positions.
- 04
Booth options
Sizes and what is included.
- 05
Pricing
In one table.
- 06
Marketing support
What the show does for exhibitors.
- 07
Logistics
Build-up, breakdown and services.
- 08
Booking
How and by when.
The questions behind every slide
What readers of an exhibitor deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
Should the deck explain the booth types?
Yes. First-time exhibitors may not know the difference between an inline, corner, peninsula and island booth. A small diagram showing how many sides are open for each one saves a round of email and makes the price differences make sense.
- 2
How do we make clear what the booth price includes?
List what comes with the space, such as back drape, side rails, an identification sign, exhibitor badges and a directory listing. Then say plainly that services like electrical, furniture and material handling are ordered separately. Exhibitors ask this before they book, so answer it on the pricing slide.
- 3
How do we explain the way booths are assigned?
One slide is enough. Say whether space is assigned by priority points, first come first served, or a mix, and give the dates each round opens. If sponsors or members choose first, say so.
- 4
What do exhibitors want to know about visitors?
Whether their buyers will be there. Show visitors by job role and, if your registration form asks, by purchasing role or the product categories they buy. Say which edition the figures come from.
- 5
Should we show who exhibited before?
Yes, with each company's permission. Past exhibitors help a prospect judge the show, and grouping them by product category also answers the question of how many competitors will be on the floor.
- 6
Is the exhibitor deck the same as the exhibitor manual?
No. The deck sells the space. The manual or service kit covers move-in times, shipping, rules and service orders after booking. The deck should give only the key dates and point to the manual.
- 7
Can the floor plan be kept up to date as booths sell?
Yes. We draw the floor plan as editable shapes, so your team can mark booths as sold in the source file and export a fresh PDF without a designer.
- 8
Can we sell sponsorships in the same deck?
Yes, as a short section after the booth options. Keep sponsorship prices in their own table so exhibitors are not confused about what the booth alone costs.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Great networking opportunities.
After
[X] visitors in [buyer role] at the last edition, [X] of whom said at registration that they buy [product category].
Before
Booths from $[X].
After
Inline booth, [size], $[X]: back drape, side rails, ID sign, [X] exhibitor badges and a directory listing. Electrical, furniture and material handling are ordered separately.
Before
Book early to secure your spot.
After
Priority-point selection opens [date]. Remaining space is assigned first come, first served from [date]. A deposit of $[X] holds your booth; the balance is due [date].
What we fix
Faults we see in exhibitor deck drafts
An unreadable floor plan.
A vague visitor profile.
Prices scattered across slides.
What you receive
Documents we produce
- Exhibitor deck
- Floor plan layout
- Rate card
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. An exhibitor deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- Eight to fourteen slides, plus a rate card and a full-page floor plan.
- Send-ahead version
- As a PDF with the floor plan on its own page so it can be printed or zoomed. Send the rate card as a separate file for buyers who only need prices.
- Presented version
- During the show, for rebooking: a short version with next edition's dates, the floor plan and the booking rules.
What belongs in the appendix
- Full floor plan with booth numbers
- Rules and regulations summary
- Service order deadlines
- Venue logistics such as dock access and hall hours
- Past exhibitor list by product category
Before you send it
Exhibitor deck checklist
- Visitor profile by job role and buying role, with the edition named.
- Each booth type shown in a simple diagram with its open sides.
- What is included in the booth price, and what is ordered separately.
- A floor plan that can still be read on a laptop screen.
- How and when space is assigned.
- Deposit, balance and cancellation terms as your contract states them.
- Move-in and move-out dates and times.
- What the show does to promote exhibitors, such as listings or invitation codes.
Glossary
Terms used in an exhibitor deck
- Inline booth
- A booth in a straight row with neighbors on both sides and one side open to the aisle. Also called a linear booth.
- Peninsula booth
- A booth at the end of a row with aisles on three sides.
- Island booth
- A freestanding booth with aisles on all four sides.
- Drayage
- Moving an exhibitor's freight from the loading dock to the booth and back, including storing empty crates during the show. Also called material handling.
- Exhibitor service kit
- The packet sent after booking with order forms and deadlines for services such as electrical, furniture, cleaning and shipping.
- Priority points
- A ranking that decides the order in which exhibitors choose booths, often earned by exhibiting or sponsoring in past years.
Your written brief
What to send us for an exhibitor deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Floor plan as a CAD file or high-resolution PDF
- 02Rate card with booth sizes, types and prices
- 03List of what each booth includes
- 04Visitor data from past editions by role and buying role, with personal details removed
- 05Show dates, move-in and move-out times
- 06Space assignment rules and opening dates
- 07Past exhibitor list with permission to show it
- 08Summary of payment and cancellation terms
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
Can you redraw our floor plan?+
Yes, as a clean diagram from your plan.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.