Charity event sponsorship decks for local and corporate sponsors.

1. 1

   How do we show where a sponsor's money goes?

   Separate the cost of running the event from what is left for the program. Then say what that remainder pays for, in concrete terms. If an underwriter covers the event costs, say so, because sponsors then know their full amount reaches the program.

2. 2

   Sponsors receive tickets and a table. How should that appear?

   List each benefit plainly. Benefits such as meals and tickets usually have a value that your organization reports to the sponsor in writing. A line such as "Your acknowledgment will state the value of benefits received" sets that expectation. Your accountant decides the values; we only place them.

3. 3

   What wording can we use when we recognize sponsors?

   Federal tax guidance treats a sponsor's name, logo and a factual description of what it does as acknowledgment. Comparisons, prices, endorsements and calls to buy are treated as advertising. Ask your adviser how this applies to you, then we write the recognition lines to match.

4. 4

   Can businesses sponsor with goods or services instead of cash?

   Yes. Many charity events offer an in-kind option for things like the venue, printing or catering. Give it its own line in the deck so a local business sees a way to take part that fits what it has.

5. 5

   Should the host committee be in the deck?

   Yes, if members agree. Local sponsors often respond to names they know. A slide with committee members and their roles also shows the event has people committed to it.

6. 6

   One deck for local shops and large companies?

   One deck can serve both if the levels run from small to large. For a company's community team, add a slide on employee involvement, such as volunteering at the event or a team table.

7. 7

   Should we mention employer matching gifts?

   A short note helps. Some employers match their staff's donations, so a line asking guests and sponsor employees to check their employer's program costs nothing and may add to the total.

8. 8

   Can we reuse the deck next year?

   Yes. We keep the date, levels and recap slides as separate pages in the editable file, so next year's version is an update rather than a rebuild.

Glossary

Terms used in a charity event deck

Presenting sponsor

The single top-level sponsor whose name is attached to the event title, for example "[Event] presented by [Company]".

Underwriter

A sponsor that pays all or part of the event's costs so ticket and sponsor income can go to the program.

In-kind sponsorship

Support given as goods or services, such as a venue, printing or food, rather than cash.

Host committee

Volunteers who lend their names to an event and help bring in sponsors, guests and auction items.

Quid pro quo contribution

A payment that is partly a gift and partly in exchange for something, such as a dinner. Charities give written disclosure of the value received in many such cases.

Net proceeds

What remains for the cause after event costs are paid.

Packages

Four packages, fixed prices.