Kompanie Ltd
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Apps and marketplaces · Subscription app deck

Subscription app decks with the funnel in plain view.

Subscription businesses live on a short chain: install, trial, paid, renewal. A clear deck shows each step and what it costs to start the chain.

See packages, from $3,500Get a written audit, $1,500

Fixed prices. No calls: you brief us in writing and comment in writing.

Funnel

From install to paying subscriber

Illustration only. Any figures are invented for this sample slide.

Who reads it

Consumer subscription investors.

Turnaround

5 business days for a design rebuild; 3 business days for an audit.

How it differs

How a subscription app deck differs from a general pitch deck

A general startup deck can show revenue growth as one line. A subscription app deck is read as a chain of conversion steps, each with its own leak: install to trial, trial to paid, paid to renewal. Investors check gross revenue against proceeds after app store fees, and they separate annual and monthly plans because they churn differently. They ask how much churn comes from failed payments rather than choice. Lifetime value is trusted when cohorts are old enough to show it, not when it is projected.

Slide by slide

What goes in a subscription app deck

  1. 01

    Funnel

    Install to trial to paid.

  2. 02

    Trial conversion

    Share of trials that pay.

  3. 03

    Churn

    Monthly churn by cohort.

  4. 04

    Lifetime value

    By plan and cohort.

  5. 05

    Acquisition cost

    By channel.

  6. 06

    Plans and pricing

    Monthly, annual and what each includes.

  7. 07

    Roadmap

    What keeps subscribers paying.

  8. 08

    Plan

    What the round funds.

The questions behind every slide

What readers of a subscription app deck ask

Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.

  1. 1

    Are you showing gross revenue or proceeds after store fees?

    The revenue slide should label which one it shows, and the metrics appendix should give both. Investors model on what you actually receive.

  2. 2

    How do annual plans renew at the end of the first year?

    Show first-year renewal for annual plans on the churn slide, separate from monthly churn. Annual cohorts need their own chart.

  3. 3

    How much churn comes from failed payments rather than choice?

    Split churn into cancellations and billing failures on the churn slide. Any billing recovery work belongs on the roadmap slide.

  4. 4

    How many new subscribers ask for refunds?

    Show refunds next to trial conversion on the funnel slide, since refunds after conversion lower real conversion.

  5. 5

    Hard paywall or freemium, and why?

    The plans slide should state the paywall model and the test results behind the choice.

  6. 6

    How long until a subscriber pays back their acquisition cost?

    A payback chart by channel on the acquisition slide answers this. Investors often trust it more than modeled lifetime value.

  7. 7

    How much lifetime value is realized and how much is projected?

    Show revenue to date per cohort beside any projected lifetime value, each labeled. Projections without cohort history are discounted.

  8. 8

    How do subscribers split across weekly, monthly and annual plans?

    A plan mix chart on the plans slide shows the split. It changes how churn should be read.

Headline rewrites

Slide titles that say something.

A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.

Before

Revenue

After

Proceeds after store fees reached $[X] a month in [month]

Before

Retention

After

[X]% of annual subscribers renewed for a second year

Before

Paid acquisition

After

Paid subscribers pay back their acquisition cost in [X] months

What we fix

Faults we see in subscription app deck drafts

  • Annual plans counted as monthly revenue.

  • Churn shown as an average that hides early drop-off.

  • No breakdown by channel.

What you receive

Documents we produce

  • Investor deck
  • One-page summary
  • Metrics appendix

Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A subscription app deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.

Format

Length, versions and appendix

Length
Commonly 10 to 14 slides, with a metrics appendix that investors will download.
Send-ahead version
PDF plus the metrics appendix. Define each metric once and keep definitions consistent with your subscription dashboard.
Presented version
Walk the funnel from install to second renewal, with acquisition cost at the start and cash received at each step.

What belongs in the appendix

  • Cohort revenue tables by plan
  • Churn split by cause
  • Payback by channel
  • Paywall and pricing test results
  • Metric definitions

Before you send it

Subscription app deck checklist

  • Gross revenue and proceeds labeled
  • Trial conversion and refunds shown together
  • Annual renewal shown apart from monthly churn
  • Voluntary and involuntary churn split
  • Plan mix shown
  • Payback shown by channel
  • Realized and projected lifetime value labeled
  • Paywall choice explained with tests

Glossary

Terms used in a subscription app deck

Proceeds
What the developer receives after app store fees are deducted from gross revenue.
Trial conversion
The share of free trials that turn into paid subscriptions.
Involuntary churn
Subscriptions that end because a payment fails, not because the user cancelled.
Plan mix
How subscribers are split across billing periods, such as weekly, monthly and annual.
Payback period
How long it takes for a subscriber's payments to cover the cost of acquiring them.
Realized LTV
Revenue a cohort has actually paid to date, as opposed to a projected lifetime figure.

Your written brief

What to send us for a subscription app deck

No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.

  • 01Subscription dashboard export by cohort and plan
  • 02Revenue and proceeds by month
  • 03Trial conversion and refund data
  • 04Churn split into voluntary and involuntary
  • 05Acquisition spend and installs by channel
  • 06Paywall and pricing test history
  • 07App screens, including the paywall

Packages

Four packages, fixed prices.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

  • Slide-by-slide notes inside your file
  • The fixes that matter most, in order
  • Story, numbers and design, each assessed
  • The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit
Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

  • Up to 15 slides rebuilt
  • Charts redrawn from your data
  • Your brand applied throughout
  • One written revision round
  • Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

  • Up to 20 slides
  • Narrative restructured from your draft and notes
  • Headlines rewritten as full-sentence points
  • Send-ahead PDF version
  • Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

  • Up to 30 slides plus appendix
  • Investor one-pager
  • Short teaser version for cold outreach
  • Three written revision rounds
  • All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

Monthly or annual revenue?+

Show monthly recurring revenue, and state how annual plans are counted.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

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Further reading

Sources we read when writing this page. General information only; not legal, tax or investment advice.

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

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Subscription App Pitch Deck Design