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Apps and marketplaces · Consumer app deck

Consumer app pitch decks led by retention.

Consumer investors have seen downloads bought and lost. They want people coming back, a growth channel that is not only paid, and a way to earn.

See packages, from $3,500Get a written audit, $1,500

Fixed prices. No calls: you brief us in writing and comment in writing.

Retention

Cohorts level off instead of falling away

Illustration only. Any figures are invented for this sample slide.

Who reads it

Consumer and mobile investors.

Turnaround

5 business days for a design rebuild; 3 business days for an audit.

How it differs

How a consumer app deck differs from a general pitch deck

A general startup deck can lean on customer interviews and contracts. A consumer app deck lives on behavior data, and investors read it for habit: do people come back, how often, and without being paid to? Downloads and signups count for little on their own. Readers want cohort curves that level off, frequency through the week and growth that does not depend wholly on ads. Monetization can come later, but the deck must show a believable path to it and an awareness of app store and platform risk.

Slide by slide

What goes in a consumer app deck

  1. 01

    Who it is for

    The person and the moment they open the app.

  2. 02

    Product

    Three screens, each with one action annotated.

  3. 03

    Retention

    Day 1, 7 and 30 retention by cohort.

  4. 04

    Engagement

    Daily and monthly active users.

  5. 05

    Growth channels

    Organic, referral and paid, with costs.

  6. 06

    Monetization

    Subscriptions, purchases or ads.

  7. 07

    Network effects

    Why each user makes the app better.

  8. 08

    Plan

    What the round funds.

The questions behind every slide

What readers of a consumer app deck ask

Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.

  1. 1

    Does the retention curve level off, and when?

    The retention slide should show cohort curves long enough to see whether they flatten. Monthly cohort tables in the appendix give the detail.

  2. 2

    How many days a week do engaged users come back?

    A frequency chart showing how many users are active one to seven days a week sits beside DAU and MAU on the engagement slide.

  3. 3

    How much growth is organic?

    The growth channels slide should split organic, referral and paid installs over time, so investors can see whether organic growth holds as paid spend rises.

  4. 4

    Are newer cohorts better or worse than older ones?

    Overlay recent cohorts on older ones on the retention slide. It shows whether product changes are working.

  5. 5

    Was there a launch or press spike, and how many of those users stayed?

    Mark launches and press moments on the growth chart and show who remained after. Honest notes on the chart build trust.

  6. 6

    What early action predicts that a user will stay?

    A product slide can name the first-session action most linked to retention. It shows the team understands its own data.

  7. 7

    How much do you earn per active user?

    The monetization slide should show revenue per active user, or the pricing tests and results if you do not charge yet.

  8. 8

    What depends on app store rules or platform changes?

    A risk line names reliance on store policies, ad tracking rules or a single platform, and what you do about it.

Headline rewrites

Slide titles that say something.

A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.

Before

Users

After

[X]% of users who joined in [month] are still active three months later

Before

Engagement

After

Core users open the app [X] days a week

Before

Growth

After

[X]% of new users arrive through invites and search, not ads

What we fix

Faults we see in consumer app deck drafts

  • Downloads as the headline.

  • No cohort retention.

  • Monetization postponed indefinitely.

What you receive

Documents we produce

  • Investor deck
  • One-page summary
  • Screens appendix

Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A consumer app deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.

Format

Length, versions and appendix

Length
Commonly 10 to 14 slides, since consumer investors tend to read quickly.
Send-ahead version
PDF sized for a phone screen, with charts readable without zooming.
Presented version
Open with the user and the moment of use, then retention. Screens support the story but do not lead it.

What belongs in the appendix

  • Monthly cohort table
  • Engagement frequency chart
  • Installs by channel over time
  • Monetization tests and results
  • Additional product screens

Before you send it

Consumer app deck checklist

  • Retention shown as cohort curves
  • Curves long enough to show a plateau
  • Frequency shown, not only DAU and MAU
  • Organic and paid installs separated
  • Launch spikes marked on growth charts
  • Newer cohorts compared with older ones
  • Revenue per active user or a pricing test result
  • Platform dependence named

Glossary

Terms used in a consumer app deck

Cohort
A group of users who joined in the same period, tracked together over time.
DAU/MAU
Daily active users divided by monthly active users, a measure of how habitual an app is.
L-ness curve
A chart of how many users were active on one, two, three or more days in a week or month.
Smile curve
A retention curve that drops, levels off and then rises as some users return.
Organic install
A download that did not come from paid advertising.
K-factor
The average number of new users each user brings in through invites or shares.

Your written brief

What to send us for a consumer app deck

No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.

  • 01Analytics export of cohort retention
  • 02DAU, WAU and MAU by month
  • 03Installs by channel with spend
  • 04Three to five app screens at full resolution
  • 05Monetization data or pricing test results
  • 06Dates of launches, major features and press
  • 07Brand colors and fonts from the app

Packages

Four packages, fixed prices.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

  • Slide-by-slide notes inside your file
  • The fixes that matter most, in order
  • Story, numbers and design, each assessed
  • The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit
Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

  • Up to 15 slides rebuilt
  • Charts redrawn from your data
  • Your brand applied throughout
  • One written revision round
  • Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

  • Up to 20 slides
  • Narrative restructured from your draft and notes
  • Headlines rewritten as full-sentence points
  • Send-ahead PDF version
  • Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

  • Up to 30 slides plus appendix
  • Investor one-pager
  • Short teaser version for cold outreach
  • Three written revision rounds
  • All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

Which retention measure should we use?+

Day 1, 7 and 30 retention by cohort is the common standard.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

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Other categories

Pitch deck design for mobile app startups: retention, growth and monetization shown the way consumer investors read them. Fixed packages from $3,500.

Further reading

Sources we read when writing this page. General information only; not legal, tax or investment advice.

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

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Consumer App Pitch Deck Design