Consumer brands · Beauty brand deck
Beauty brand pitch decks with community and margin together.
Beauty investors look for a brand people talk about, products they reorder, and margins that hold up in retail.
Fixed prices. No calls: you brief us in writing and comment in writing.
Hero product
One product, reordered most
Illustration only. Any figures are invented for this sample slide.
Who reads it
Consumer and beauty investors.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a beauty brand deck differs from a general pitch deck
A general startup deck rarely has to prove that customers come back on a schedule. A beauty deck does, because the business depends on people using a product up and buying it again. It also carries costs most decks never show, such as testers, samples and marketing contributions to retailers. Investors ask about formula ownership, testing and labeling, so the deck needs a short, factual compliance page. Social reach is welcome only when tied to sales.
Slide by slide
What goes in a beauty brand deck
- 01
Brand and customer
Who it is for and what they value.
- 02
Hero products
The products reordered most.
- 03
Community
How customers find and recommend you.
- 04
Repeat purchase
Reorder rate and timing.
- 05
Channel mix
Own site, marketplaces and retail.
- 06
Margin by channel
What each channel earns.
- 07
Product pipeline
What launches next.
- 08
Plan
What the round funds.
The questions behind every slide
What readers of a beauty brand deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
Are your products registered and listed as US cosmetics rules require?
A short compliance slide or data room list should state the status of each product, as your regulatory counsel confirms it.
- 2
What safety and stability testing backs each product?
The product slide should note testing in a line, with a table of completed tests per product in the appendix.
- 3
Who makes your formulas, and who owns them?
The supply slide should name the type of manufacturer, who owns each formula and whether a second source exists.
- 4
What do retail partners expect you to spend on testers, samples and in-store support?
The margin by channel slide should include those costs, with a retail cost table in the appendix.
- 5
What sells through to shoppers, not just what ships to stores?
The channel slide should label shipments to retailers and sales to shoppers separately and show replenishment orders.
- 6
What are your product claims based on?
Claims on the product slides should match a substantiation list in the appendix.
- 7
How do you stop unauthorized sellers and price undercutting online?
The channel slide should state your authorized seller policy and pricing policy.
- 8
What does a customer buy second?
The repeat purchase slide should show the most common path from first product to second.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Our Products
After
One hero product brings in [X]% of first orders and leads to a second purchase
Before
Retail
After
Our retail doors reorder every [X] weeks because shoppers buy, not because we push stock
Before
Community
After
[X]% of new customers arrive through reviews and referrals we did not pay for
What we fix
Faults we see in beauty brand deck drafts
Follower counts in place of sales.
Retail margins not shown.
Too many products and no hero.
What you receive
Documents we produce
- Investor deck
- One-page summary
- Retailer version
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A beauty brand deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- Commonly 12 to 18 slides, with testing and compliance detail in an appendix.
- Send-ahead version
- A PDF with images compressed so it opens quickly on a phone, plus the appendix on request.
- Presented version
- Open with the hero product in use, then show reorder data before the brand story pages, so the community slides land as evidence.
What belongs in the appendix
- Sales mix by product
- Reorder timing by product
- Retail cost table for testers, samples and staff
- Testing and regulatory status by product
- Claims substantiation summary
- Ingredient sourcing notes
Before you send it
Beauty brand deck checklist
- Hero product's share of sales stated
- Reorder timing matched to how long a product lasts
- Retail margin after testers, samples and marketing contributions
- Shipments to stores and sales to shoppers labeled separately
- Regulatory status per product, confirmed by counsel
- A claims list with a substantiation reference for each
- Manufacturer and formula ownership stated
- Earned and paid customer acquisition separated
Glossary
Terms used in a beauty brand deck
- Hero product
- The single product that brings in the most first-time customers and defines the brand.
- Sell-in
- Units a brand ships to a retailer, as opposed to units shoppers actually buy.
- Testers
- Open products placed in stores for shoppers to try, usually paid for by the brand.
- Replenishment
- Customers reordering a product they have used up, or a retailer restocking it.
- Responsible person
- The company named on a cosmetic label, which carries US duties such as product listing and reporting serious reactions.
- Claims substantiation
- The test results or evidence that support what a product says it does.
Your written brief
What to send us for a beauty brand deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Product photography, swatches and texture shots
- 02Sales by product and by channel
- 03Reorder and repeat purchase data
- 04Retailer terms, including tester, sample and marketing costs
- 05Manufacturer details and testing document list
- 06Regulatory status per product, as confirmed by your counsel
- 07Launch calendar for upcoming products
- 08Round size and planned use of funds
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
Should social following be in the deck?+
Only alongside sales and repeat purchase, never instead of them.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.