Consumer brands · Food and beverage deck
Food and beverage brand decks built on velocity and distribution.
Packaged food and drink brands are judged on how fast products sell where they are stocked, and whether production and margins can scale.
Fixed prices. No calls: you brief us in writing and comment in writing.
Velocity
Units per store per week, by region
Illustration only. Any figures are invented for this sample slide.
Who reads it
Consumer packaged goods investors and retail buyers.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a food and beverage deck differs from a general pitch deck
A general startup deck proves demand with sign-ups or revenue. A food and beverage deck proves it at the shelf, store by store, and has to show what that shelf space cost. Investors also judge whether a manufacturer can make more without the brand running out of cash or product going out of date. Two readers matter here: investors and retail buyers. They overlap on velocity but want different detail, so the deck is often built as two versions from one master.
Slide by slide
What goes in a food and beverage deck
- 01
Brand and product
What it is and who it is for.
- 02
Distribution
Stores and regions.
- 03
Velocity
Units sold per store per week.
- 04
Margin
Gross margin by channel.
- 05
Production
Co-packer or own facility, and capacity.
- 06
Marketing
In-store and online support.
- 07
Retail pipeline
Accounts in discussion.
- 08
Plan
What the round funds.
The questions behind every slide
What readers of a food and beverage deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
What is your margin after trade spend and distributor fees?
The margin slide should show a bridge from gross sales to net revenue, with each deduction type listed in the appendix.
- 2
How does the product sell when it is not on promotion?
The velocity slide should split promoted weeks from regular weeks, so base velocity is visible.
- 3
What did each account cost to win, and what does it cost to keep?
The distribution slide should note slotting, free fill and ongoing trade support by account, with the detail in an account table in the appendix.
- 4
Can your manufacturer handle the next order size, and what are the minimums?
The production slide should name the co-packer or facility, its minimum run, its capacity and any backup source.
- 5
Does your shelf life fit your minimum run and your sales rate?
The production slide should set shelf life against the time it takes to sell one minimum run, with shelf-life study status in the appendix.
- 6
What food safety certification does your manufacturer hold?
The production slide should list current certifications, and the data room should hold the audit reports.
- 7
How much working capital does each new account need?
The use of funds slide should show inventory, payment terms and expected deductions for each new account.
- 8
For buyers: what support will you put behind the launch?
The retail buyer deck should carry a promotional calendar with demos, discounts and digital support, priced and dated.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Distribution
After
Stores that added us in [period] are reordering, not just stocking
Before
Velocity
After
We sell [X] units per store per week with no promotion running
Before
Margins
After
After trade spend and distributor fees we keep [X]% of every gross sales dollar
What we fix
Faults we see in food and beverage deck drafts
Store count shown without velocity.
Promotional spend hidden inside margin.
Production capacity not addressed.
What you receive
Documents we produce
- Investor deck
- Retail buyer deck
- Sell sheet layout
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A food and beverage deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- Commonly 12 to 18 slides for investors and 8 to 12 for a retail buyer.
- Send-ahead version
- The investor version as a PDF with a data appendix; the buyer version in the format the retailer's submission process asks for, with a sell sheet attached.
- Presented version
- With buyers, put product on the table and keep to category fit, proof of demand and the support plan. With investors, lead with velocity and the gross-to-net bridge.
What belongs in the appendix
- Velocity by account and region
- Gross-to-net bridge by channel
- Promotional calendar and cost
- Manufacturer capacity and minimums
- Shelf-life and food safety document list
- Pricing ladder from cost to shelf price
Before you send it
Food and beverage deck checklist
- A bridge from gross sales to net revenue
- Base and promoted velocity shown separately
- Stores authorized versus stores actually stocking
- Minimum run checked against shelf life and sales rate
- Manufacturer certifications named and current
- Promotional calendar with the cost of each event
- Case pack, pallet and lead time in the buyer version
- Retailer deductions tracked and shown, not netted away
Glossary
Terms used in a food and beverage deck
- Trade spend
- Money paid to retailers and distributors to win and keep shelf space, including promotions, discounts and fees.
- Slotting fee
- A one-time payment some retailers charge to place a new product on their shelves.
- Free fill
- Product given free to stock a retailer's shelves the first time, paid for by the brand.
- Deductions
- Amounts a retailer or distributor subtracts from what it pays you, for promotions, damages or fees.
- Base velocity
- How fast a product sells per store in weeks without any promotion.
- Line review
- A retailer's scheduled review of a category, when it decides which products to add, keep or drop.
Your written brief
What to send us for a food and beverage deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Sales by account and week from retailer or distributor reports
- 02Retailer and distributor terms, including fees, margins and deductions
- 03Cost of goods per unit for each product
- 04Manufacturer minimums, capacity and certifications
- 05Packaging photography or product renders
- 06Promotional calendar and its budget
- 07Retail pipeline list with the status of each account
- 08Round size and planned use of funds
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
What is velocity?+
Units sold per store per week. Retail buyers and investors both look for it first.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.