Restaurants · Cafe and coffee deck
Cafe and coffee decks with the numbers per cup and per site.
Coffee concepts are judged on throughput and margin. The deck should show average ticket, customers per day and what a site costs to build.
Fixed prices. No calls: you brief us in writing and comment in writing.
Site model
One cafe, from opening to payback
Illustration only. Any figures are invented for this sample slide.
Who reads it
Investors, landlords and lenders.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a cafe and coffee deck differs from a general pitch deck
A general startup deck sells growth in users. A cafe deck sells a small daily transaction repeated many times, so the numbers are per cup, per hour and per site. Investors and landlords judge whether the counter can keep up at peak, whether food lifts the ticket and whether the site cost includes every machine. The concept still needs a clear reason to choose you, but most of the proof sits in one site model.
Slide by slide
What goes in a cafe and coffee deck
- 01
Concept
What makes it different.
- 02
Menu and pricing
Core items and price points.
- 03
Ticket and throughput
Average ticket and customers per day.
- 04
Site model
Sales, costs and margin for one site.
- 05
Build cost
Fit-out, equipment and pre-opening.
- 06
Payback
Time to recover the build cost.
- 07
Location strategy
Where and why.
- 08
Plan
Openings and capital.
The questions behind every slide
What readers of a cafe and coffee deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
How many drinks can you make in the busiest hour?
The ticket and throughput slide should state peak-hour capacity and the staffing behind it.
- 2
How much of the day's sales come in the morning, and what fills the afternoon?
The site model slide should include sales by time of day.
- 3
How often do customers add food?
The menu slide should give the share of orders that include food and its effect on the average ticket.
- 4
What does one core drink cost you to make?
The menu slide should show cost per cup for the main drinks, with full recipe costing in the appendix.
- 5
Do you own or lease the espresso equipment?
The build cost slide should say which, and show lease payments in the site model if leased.
- 6
Will sites have a drive-thru or walk-up window, and how does that change the model?
The location strategy slide should state the format for each site type and its effect on throughput.
- 7
Where does the coffee come from, and do you roast?
The concept or supply slide should state sourcing and roasting, and any wholesale income from it.
- 8
How do you keep drinks the same when new baristas join?
An operations slide should list recipes, training steps and equipment checks.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Throughput
After
Two baristas serve [X] drinks in the peak hour
Before
Menu
After
Food goes into [X]% of morning orders, lifting the average ticket to $[X]
Before
Build Cost
After
Each cafe opens for $[X], equipment and pre-opening included
What we fix
Faults we see in cafe and coffee deck drafts
No throughput figures.
Rent not shown as a share of sales.
Build cost without equipment.
What you receive
Documents we produce
- Investor deck
- Landlord presentation
- One-page summary
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A cafe and coffee deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- Commonly 10 to 15 slides, with recipe costing and hourly sales in an appendix.
- Send-ahead version
- A light PDF that opens on a phone, as landlords and investors often read it between meetings.
- Presented version
- Start with the counter during service and the core menu, then go straight to one site's numbers.
What belongs in the appendix
- Sales by hour and time of day
- Recipe costing for core drinks
- Equipment list, owned or leased
- Floor plan showing queue and pickup
- Coffee sourcing and roasting arrangement
- Site criteria
Before you send it
Cafe and coffee deck checklist
- Peak-hour capacity with staffing
- Sales by time of day
- Food attachment and its effect on average ticket
- Cost per cup for core drinks
- Equipment owned or leased, stated
- Total occupancy cost, not rent alone
- Training and recipe standards described
- A layout showing the queue, ordering and pickup
Glossary
Terms used in a cafe and coffee deck
- Throughput
- How many customers or drinks a cafe can serve in a given time, usually the busiest hour.
- Speed of service
- How long a customer waits from ordering to receiving the drink.
- Daypart
- A part of the trading day, such as morning, midday or afternoon, used to break down sales.
- Attachment rate
- The share of orders that add a second item, usually food, to a drink.
- Modifiers
- Paid extras on a drink, such as an extra shot, a different milk or a flavor.
- Cost per cup
- What the coffee, milk, cup and lid in one drink cost you.
Your written brief
What to send us for a cafe and coffee deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Point-of-sale data by hour, ticket and item
- 02Recipe costing for core drinks and food
- 03Equipment list with quotes or lease terms
- 04Floor plan for current or target sites
- 05Photographs of the cafe, the drinks and the food
- 06Lease terms for current sites
- 07Coffee supply and roasting agreements
- 08Growth plan and round size
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
Is a landlord presentation different?+
Yes. It emphasizes the concept, the operator and financial strength.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.