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Restaurants · Expansion deck

Restaurant expansion decks that make the next opening look certain.

A restaurant group raising for growth is selling a repeatable box. Investors want the economics of existing sites and confidence the next ones will match.

See packages, from $3,500Get a written audit, $1,500

Fixed prices. No calls: you brief us in writing and comment in writing.

Sites

Every location, side by side

Illustration only. Any figures are invented for this sample slide.

Who reads it

Restaurant investors, family offices and lenders.

Turnaround

5 business days for a design rebuild; 3 business days for an audit.

How it differs

How an expansion deck differs from a general pitch deck

A general startup deck asks investors to back an idea that has not been proven. An expansion deck asks them to fund copies of something that already works, so the proof is the existing sites, every one of them. Investors check whether new sites will match old ones, whether the team can run more of them and whether new openings will steal sales from current ones. The ask is measured in openings, not in months of runway.

Slide by slide

What goes in an expansion deck

  1. 01

    Concept

    One line, the customer and the occasion.

  2. 02

    Existing sites

    Sales and margin for every location.

  3. 03

    Unit economics

    Build cost, sales, margin and payback.

  4. 04

    Site pipeline

    Locations identified and under negotiation.

  5. 05

    Operations

    Systems that keep sites consistent.

  6. 06

    Team

    Opening and operating record.

  7. 07

    Opening schedule

    Openings by year.

  8. 08

    Use of funds

    Capital per opening.

The questions behind every slide

What readers of an expansion deck ask

Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.

  1. 1

    How long did each site take to reach steady sales?

    The existing sites slide should show a ramp line for each opening, with month-by-month figures in the appendix.

  2. 2

    Do sales hold up after the opening months?

    The existing sites slide should compare each site's first year with later years, so any early bump is visible.

  3. 3

    Will a new site take sales from your current ones?

    The site pipeline slide should map new sites against existing trading areas and state the expected overlap.

  4. 4

    What is the all-in cost to open a site?

    The unit economics slide should total build-out, equipment, pre-opening costs and working capital in one figure.

  5. 5

    Who will run the next site, and are they trained yet?

    The team or operations slide should name the managers ready to move up and how they were trained.

  6. 6

    Has any site underperformed or closed, and what did you learn?

    The existing sites slide should include it, with the lesson stated in one line.

  7. 7

    What lease terms are you seeking?

    The site pipeline slide should state target term, size and improvement allowance, with the full detail in the landlord presentation.

  8. 8

    What does an investor receive, and when?

    The use of funds or terms slide should state it as your counsel has set it.

Headline rewrites

Slide titles that say something.

A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.

Before

Our Locations

After

Every site has reached steady sales within [X] months of opening

Before

Unit Economics

After

A new site costs $[X] all in and earns it back in [X] months at current margins

Before

Pipeline

After

[X] sites under letter of intent, each matching what our best sites share

What we fix

Faults we see in expansion deck drafts

  • The best site presented as typical.

  • Pre-opening costs left out.

  • No operating systems described.

What you receive

Documents we produce

  • Investor deck
  • Landlord presentation
  • One-page summary

Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. An expansion deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.

Format

Length, versions and appendix

Length
Commonly 15 to 20 slides, with site-by-site figures in an appendix.
Send-ahead version
A PDF with the site appendix attached, so investors can check every location without asking.
Presented version
Open with the concept and a full dining room, then put every site side by side before talking about new ones.

What belongs in the appendix

  • Site-by-site profit summaries
  • Sales ramp by opening
  • Pipeline sites with status
  • Build cost breakdown by site
  • Organization chart and manager bench
  • Lease term summary for each site

Before you send it

Expansion deck checklist

  • Site-level figures for every location, with one definition of each
  • A sales ramp for each opening
  • All-in opening cost including pre-opening and working capital
  • Underperforming or closed sites shown with the lesson
  • Written site criteria
  • A named bench of managers for the next openings
  • Lease terms sought for each pipeline site
  • Capital per opening tied to the opening schedule

Glossary

Terms used in an expansion deck

Average unit volume
The average yearly sales of one location in the group.
Four-wall profit
Profit from one location before head office costs and pre-opening expenses, often stated as four-wall EBITDA.
Cash-on-cash return
One site's yearly profit divided by everything it cost to open.
Sales-to-investment ratio
A site's yearly sales divided by its total opening cost.
Ramp period
The months after opening before a site reaches steady sales.
Cannibalization
Sales a new location takes from an existing one nearby.

Your written brief

What to send us for an expansion deck

No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.

  • 01Profit and loss for each site, for every year open
  • 02Actual build costs for each site
  • 03Photographs of every location and the food
  • 04Pipeline list with letter of intent status
  • 05Organization chart and manager bench
  • 06List of operating systems and manuals
  • 07Round size and terms as set by your counsel
  • 08Your current deck

Packages

Four packages, fixed prices.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

  • Slide-by-slide notes inside your file
  • The fixes that matter most, in order
  • Story, numbers and design, each assessed
  • The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit
Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

  • Up to 15 slides rebuilt
  • Charts redrawn from your data
  • Your brand applied throughout
  • One written revision round
  • Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

  • Up to 20 slides
  • Narrative restructured from your draft and notes
  • Headlines rewritten as full-sentence points
  • Send-ahead PDF version
  • Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

  • Up to 30 slides plus appendix
  • Investor one-pager
  • Short teaser version for cold outreach
  • Three written revision rounds
  • All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

Show every location or only the best?+

Every location. Investors will ask, and averages are more credible.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

More decks in Restaurants

All 3 Restaurants decks

Other categories

Pitch deck design for restaurant and food concepts: the concept, the site economics and the rollout plan for investors and landlords. From $3,500.

Further reading

Sources we read when writing this page. General information only; not legal, tax or investment advice.

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

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Restaurant Expansion Pitch Deck Design