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Nonprofits · Donor deck

Donor decks that show what a gift changes.

Major donors decide on results and trust. The deck should show the need, what you do, what changes, and exactly what their gift will fund.

See packages, from $3,500Get a written audit, $1,500

Fixed prices. No calls: you brief us in writing and comment in writing.

Gift

What one year of support provides

Illustration only. Any figures are invented for this sample slide.

Who reads it

Major donors, family foundations and philanthropic advisers.

Turnaround

5 business days for a design rebuild; 3 business days for an audit.

How it differs

How a donor deck differs from a general pitch deck

A donor deck asks for a gift with no financial return, so the donor's return is the change their money makes. That puts outcomes, not growth, at the center. It also means trust is checked differently: donors look at your public filings, your board and your track record of using gifts as promised. Where an investor deck builds toward a valuation, a donor deck builds toward one specific, named use of one gift, and states plainly whether that gift is restricted.

Slide by slide

What goes in a donor deck

  1. 01

    Need

    Who is affected, and how.

  2. 02

    Program

    What you do, step by step.

  3. 03

    Outcomes

    What changed, counted honestly.

  4. 04

    A story

    One person's experience, with consent.

  5. 05

    Cost per outcome

    What a given gift provides.

  6. 06

    Budget

    Program, administration and fundraising.

  7. 07

    Leadership

    Who runs the organization.

  8. 08

    The ask

    Amount, use and recognition.

The questions behind every slide

What readers of a donor deck ask

Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.

  1. 1

    Should we ask for restricted or unrestricted support?

    Say which in the deck. A restricted gift must be spent on the purpose the donor names. Unrestricted support lets you direct it where it is needed. Many organizations offer both, with the program option first and general support beside it.

  2. 2

    How do we show results when long-term outcomes take years?

    Use a logic model slide: what you put in, what you do, what you count, and what changes for people. Mark which outcomes you already measure and which you intend to measure. Donors accept honest gaps more readily than claims they cannot check.

  3. 3

    Do the figures in the deck need to match our public filings?

    They should. Many major donors and their advisers read a nonprofit's annual return and financial statements. If the program budget in the deck differs from those, explain why on the slide.

  4. 4

    Can a donor give over several years?

    Yes. Offer a multi-year option on the ask slide, with the yearly amount and the term. The commitment itself is then documented in a pledge or gift agreement, which is a separate document.

  5. 5

    Do foundations and individuals need different decks?

    Usually different emphasis. Foundation program officers look for the logic model, evaluation method and budget. Individual donors respond to one person's experience and a clear gift option. We build a swappable section so one deck can serve both.

  6. 6

    Should we mention gifts from donor-advised funds?

    A line listing the ways to give, including grants from a donor-advised fund, is useful. Rules limit what those grants can pay for, so do not attach event tickets or other benefits to that option without checking with your adviser.

  7. 7

    How much should the deck say about overhead?

    Show the split between program, administration and fundraising as your financial statements report it, and explain what the administration line pays for. A clear explanation answers the question before it is asked.

  8. 8

    What should a donor deck leave out?

    Outcome claims you cannot support, comparisons with other charities, and identifying details of the people you serve. Each of these can cost trust with a careful donor.

Headline rewrites

Slide titles that say something.

A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.

Before

We served [X] people last year.

After

[X] of the [X] participants who finished the program [achieved outcome] within [X] months.

Before

Every dollar makes a difference.

After

$[X] funds [specific unit, such as one cohort of X students for X weeks].

Before

Please consider a generous gift.

After

We are asking you to consider $[X] a year for [X] years to fund [program]. It would be recognized as [recognition].

What we fix

Faults we see in donor deck drafts

  • A mission statement where results belong.

  • Outputs presented as outcomes.

  • The ask left vague.

What you receive

Documents we produce

  • Donor deck
  • One-page summary
  • Gift options sheet

Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A donor deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.

Format

Length, versions and appendix

Length
Ten to fourteen slides.
Send-ahead version
Most often as a follow-up PDF after a first conversation, with the donor's name on the cover and the ask slide matched to that donor.
Presented version
On a tablet or printed at a donor visit. The visit version leads with one person's experience and keeps numbers to a few large figures.

What belongs in the appendix

  • Summary of financial statements
  • Board and leadership list
  • Full logic model
  • Evaluation method and data sources
  • Gift options sheet
  • Recognition policy

Before you send it

Donor deck checklist

  • The need, with who is affected and where.
  • A logic model showing inputs, activities, outputs and outcomes.
  • Outcomes labeled measured or intended.
  • Program, administration and fundraising costs matching your financial statements.
  • What a gift of a given size pays for.
  • Whether the ask is restricted, unrestricted, or both.
  • A multi-year option with yearly amount and term.
  • Ways to give, and who to contact.

Glossary

Terms used in a donor deck

Restricted gift
A gift the donor limits to a named purpose, program or period. The organization must use it as specified.
Unrestricted support
A gift the organization may use wherever it is needed most. Also called general operating support.
Logic model
A one-page chain from inputs and activities to outputs, outcomes and long-term impact, with the assumptions that link them.
Output
A count of what the program did, such as sessions held or meals served. Not the same as an outcome.
Pledge agreement
A written document recording a donor's commitment to give a set amount over a set period, and how the gift will be used and recognized.
Donor-advised fund
A charitable giving account held by a sponsoring organization. The donor recommends grants from it to charities.

Your written brief

What to send us for a donor deck

No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.

  • 01Your latest annual report
  • 02Financial statements or the figures from your annual return
  • 03Program outcome data and how it is collected
  • 04One beneficiary story, with written consent for its use
  • 05The budget for the program you are raising for
  • 06Board and leadership list
  • 07Gift options and recognition policy
  • 08Any existing case for support

Packages

Four packages, fixed prices.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

  • Slide-by-slide notes inside your file
  • The fixes that matter most, in order
  • Story, numbers and design, each assessed
  • The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit
Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

  • Up to 15 slides rebuilt
  • Charts redrawn from your data
  • Your brand applied throughout
  • One written revision round
  • Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

  • Up to 20 slides
  • Narrative restructured from your draft and notes
  • Headlines rewritten as full-sentence points
  • Send-ahead PDF version
  • Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

  • Up to 30 slides plus appendix
  • Investor one-pager
  • Short teaser version for cold outreach
  • Three written revision rounds
  • All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

Can the ask change for each donor?+

Yes. We build the ask page so it can be swapped.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

More decks in Nonprofits

All 4 Nonprofits decks

Other categories

Pitch deck design for nonprofits approaching funders and sponsors: the need, the program, the results and the budget, made clear. Fixed packages from $3,500.

Further reading

Sources we read when writing this page. General information only; not legal, tax or investment advice.

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

Start in writingSee prices
Nonprofit Donor Deck Design