Nonprofits · Social enterprise deck
Social enterprise decks where impact and revenue grow together.
Impact investors want both returns and results. The deck must show how earning more leads to more impact, and how you measure each.
Fixed prices. No calls: you brief us in writing and comment in writing.
Impact
Revenue and outcomes, side by side
Illustration only. Any figures are invented for this sample slide.
Who reads it
Impact investors and blended-finance funders.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a social enterprise deck differs from a general pitch deck
A social enterprise deck has to win two arguments at once, and the reader checks both. An impact investor wants a business that pays its way and an outcome that is real, measured and caused by you. A deck that tells one story about revenue and a separate one about impact loses both. The strongest version ties them together: each sale produces a unit of impact, and growth produces more of both. It also separates grant money from earned money, because that is the first thing a careful investor checks.
Slide by slide
What goes in a social enterprise deck
- 01
Problem
The social or environmental issue.
- 02
Business model
What you sell and to whom.
- 03
Impact model
How each sale creates impact.
- 04
Measurement
What you measure and how.
- 05
Traction
Revenue and impact to date.
- 06
Unit economics
Margin per sale.
- 07
Growth
How both scale.
- 08
Ask
Amount and use.
The questions behind every slide
What readers of a social enterprise deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
Does our legal structure belong in the deck?
Yes. Whether you are a for-profit company, a mission-locked company or a nonprofit with an earned-income arm decides which kinds of capital you can accept. State it on the slide that describes the raise. Your counsel decides the structure; we present it.
- 2
How do we show impact without years of data?
Answer five questions for your main outcome: what changes, for whom, how much, what would have happened without you, and what could make it turn out differently. Label which answers are measured and which are estimates.
- 3
Should we say which impact metrics we use?
Yes. If you report against a recognized metric set, name the metrics and how often you collect them. Investors can then compare you with other companies they hold and see what they will receive after investing.
- 4
What if more impact sometimes means less margin?
Say so. Many social enterprises serve a low-income segment that is subsidized by another. A slide that shows the trade-off, and how you manage it, is more convincing than a model where the two never conflict.
- 5
How do we show we will not drift from the mission as we grow?
Show what holds the mission in place: board composition, charter terms, impact targets tied to management goals. A reader wants to see that growth and mission are linked by design, not by intention.
- 6
Can we raise grants, debt and equity at the same time?
Many social enterprises do. Show the full stack in one chart: each source, its amount and what it pays for. Keep grant income out of revenue and label it separately.
- 7
What is additionality, and do we need to show it?
It is the difference your work makes beyond what would have happened anyway. Impact investors ask about it. A slide comparing your customers' outcomes with a credible alternative answers it.
- 8
What will investors expect to receive after they invest?
Usually a regular report on both finances and impact. A slide stating what you will report and how often shows you have thought about it before they ask.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
We are changing lives.
After
[X] [customers] in [segment] now [outcome], measured by [method] every [interval].
Before
Revenue of $[X] last year.
After
Earned revenue $[X]. Grant income $[X], shown separately and not counted as revenue.
Before
Massive social impact at scale.
After
Each [unit sold] delivers [outcome]. At [X] units by [year], that is [X] [outcomes], with [assumption] stated below.
What we fix
Faults we see in social enterprise deck drafts
Impact and revenue told as separate stories.
No impact measures.
Grant income counted as revenue.
What you receive
Documents we produce
- Investor deck
- Impact summary
- One-page summary
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A social enterprise deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- Twelve to eighteen slides, with impact and revenue given equal weight.
- Send-ahead version
- As a PDF with a separate impact summary page that can be forwarded to an investor's impact team.
- Presented version
- At impact investor meetings or pitch events, use a shorter version that leads with one customer's outcome and the unit economics.
What belongs in the appendix
- Full theory of change
- Impact data and collection method
- Financial model summary
- Capital stack with each source and use
- Governance and mission-lock terms
- Impact reporting template
Before you send it
Social enterprise deck checklist
- The social or environmental outcome named in one sentence.
- Who experiences it, and what their situation was before.
- Earned revenue and grant income shown separately.
- The link between each sale and each unit of impact.
- Measured results labeled apart from estimates.
- The legal structure and what capital it can accept.
- Where impact and margin conflict, and how you manage it.
- What investors will receive in regular impact reporting.
Glossary
Terms used in a social enterprise deck
- Theory of change
- A statement of how your activities lead to the change you want, with the assumptions that must hold for it to work.
- Additionality
- The difference your work or an investor's capital makes beyond what would have happened without it.
- Blended finance
- Combining different kinds of capital, such as grants, loans and equity, in one raise, often with different return expectations.
- Earned revenue
- Income from selling goods or services, as opposed to donations or grants.
- Impact risk
- The chance that the impact turns out different from what you expect, including unintended harm.
- Recoverable grant
- A grant that is repaid if the enterprise reaches agreed conditions, and kept as a grant if it does not.
Your written brief
What to send us for a social enterprise deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Your current deck or business plan
- 02Revenue figures with earned and grant income separated
- 03Impact data and how you collect it
- 04Your theory of change, even in draft
- 05Unit economics per sale or per customer
- 06Legal structure and any mission-lock terms
- 07The full raise: each type of capital, amount and use
- 08One customer story, with consent
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
Show grants and revenue together?+
Separately and labeled. Investors want to see what the business earns on its own.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.