Consulting and agencies · Proposal deck
Consulting proposal decks that clients can forward.
Proposals are read by people who were not in the meeting. A clear deck lets your sponsor win the argument inside their own company.
Fixed prices. No calls: you brief us in writing and comment in writing.
Approach
Three phases, one decision at each
Illustration only. Any figures are invented for this sample slide.
Who reads it
Client executives and their colleagues.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a proposal deck differs from a general pitch deck
A general startup deck sells a company to investors. A consulting proposal deck sells a defined piece of work to a buyer who must defend the choice inside their own organization. There is no market size or funding ask. Instead the reader checks scope, deliverables, who does the work, what is assumed and what it costs if things change. It is often scored against other proposals, so clarity on acceptance and fees can matter as much as the approach itself.
Slide by slide
What goes in a proposal deck
- 01
Situation
The client's position in their own terms.
- 02
Objectives
What success looks like.
- 03
Approach
Phases and decision points.
- 04
Deliverables
What they hold at each stage.
- 05
Timeline
Weeks by phase.
- 06
Team
Who does the work.
- 07
Fees
Structure and exclusions.
- 08
Next steps
What happens on a yes.
The questions behind every slide
What readers of a proposal deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
How will we know each deliverable is finished and accepted?
The deliverables slide should state acceptance criteria beside each item.
- 2
Which named people do the work, and how much of their time?
The team slide should name each person, their role and their time on the engagement.
- 3
What do you assume about our data, access and staff time?
An assumptions slide should list them, so both sides agree before work starts.
- 4
What happens if the scope changes?
The fees slide should explain how changes are requested, priced and approved.
- 5
Do you work for our competitors or suppliers?
An independence statement in the appendix should answer it plainly.
- 6
What does it cost if the work runs over?
The fees slide should say whether the fee is fixed, capped or time-based, and how expenses are charged.
- 7
What do you need from us in the first weeks?
The next steps slide should list client tasks and owners.
- 8
Who on our side should be involved, and how often?
A governance slide should show the steering group, meeting rhythm and decision points.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Situation
After
Costs in [division] rose while volume held, and the cause is not yet agreed
Before
Methodology
After
In [X] weeks you will have a decision on [question], backed by your own data
Before
Fees
After
A fixed fee of $[X] covers phases one and two; phase three is priced once scope is agreed
What we fix
Faults we see in proposal deck drafts
Firm credentials first.
Dense text lifted from a proposal document.
Fees hidden.
What you receive
Documents we produce
- Proposal deck
- Reusable master template
- Credentials appendix
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A proposal deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- Commonly 10 to 15 slides, with the workplan and team detail in an appendix.
- Send-ahead version
- A PDF your sponsor can forward internally, sent with the written proposal or statement of work that carries the terms.
- Presented version
- Start with their situation and ask them to correct it before showing the approach.
What belongs in the appendix
- Detailed workplan
- Team biographies
- Relevant case summaries
- Assumptions and client responsibilities
- Independence statement
- Terms summary
Before you send it
Proposal deck checklist
- Acceptance criteria for every deliverable
- Assumptions listed
- Named staff with time committed
- Client responsibilities stated
- A change process for scope
- An independence and conflicts statement
- Fee model and expense policy
- Decision points with dates
Glossary
Terms used in a proposal deck
- Statement of work
- The document that sets out scope, deliverables, timing and fees for an engagement.
- Acceptance criteria
- The conditions a deliverable must meet before the client signs it off.
- Change order
- A written, priced agreement to alter the scope after work has started.
- Time and materials with a cap
- Billing by hours worked up to an agreed maximum.
- Steering committee
- The senior client group that reviews progress and makes decisions at set points.
- Assumptions
- Conditions the proposal depends on, such as data access or staff availability.
Your written brief
What to send us for a proposal deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01The request for proposal or client brief
- 02Notes from meetings with the client
- 03Your draft workplan and phases
- 04Names and biographies of the proposed team
- 05Fee model and expense policy
- 06Relevant case summaries you have permission to use
- 07Your template and brand files
- 08Submission deadline and required format
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
Can you build a reusable template?+
Yes, with Finish + Story or Raise Set.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.