Healthcare · Digital health deck
Digital health pitch decks that separate user, buyer and payer.
Digital health investors have seen strong products fail at the sale. Your deck should show who uses it, who buys it, who pays, and the evidence each one needs.
Fixed prices. No calls: you brief us in writing and comment in writing.
Engagement
Patients still active after twelve weeks
Illustration only. Any figures are invented for this sample slide.
Who reads it
Healthcare and technology investors.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a digital health deck differs from a general pitch deck
A general startup deck assumes the user is the buyer. In digital health they are usually different people, and a third party often pays. Investors check that each one has a reason to act and the evidence that party needs: clinicians want outcomes, buyers want savings, payers want a code or a contract. The deck also has to show regulatory and privacy footing, because a health system will not sign without a security review and a business associate agreement. Long pilots are expected; the deck must show they convert.
Slide by slide
What goes in a digital health deck
- 01
Problem
The patient or clinician burden.
- 02
Product
What it does in practice.
- 03
Stakeholders
User, buyer and payer, with what each gains.
- 04
Engagement
Active use over time.
- 05
Outcomes
Clinical or operational results, with study type.
- 06
Business model
Who pays and how.
- 07
Sales path
Employers, health systems, payers or patients.
- 08
Plan
What the round funds.
The questions behind every slide
What readers of a digital health deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
Does any part of the software meet the definition of a medical device?
A regulatory line on the product slide or in the appendix, stating your counsel's position. Never leave it blank.
- 2
Is there a billing code a provider can use, or do you contract directly?
The business model slide should name the payment route, confirmed by your reimbursement adviser.
- 3
How long from pilot to paid contract, and how many pilots converted?
The sales path slide, with pilot history in the appendix.
- 4
Do you sign business associate agreements, and which security attestations do you hold?
A security and privacy summary in the appendix, referenced on the plan or team slide.
- 5
Does the product work inside the clinician's electronic health record?
The product slide should show where it sits in the clinician's workflow.
- 6
Who pays once the pilot budget ends?
The stakeholders slide, naming the budget line the contract comes from.
- 7
What does it cost to serve one member, including clinician time?
A unit cost line on the business model slide, with detail in the appendix.
- 8
Is the evidence a pilot, a retrospective analysis or a controlled study?
The outcomes slide should label each result by study type.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Outcomes
After
Members using [product] lowered [measure] by [X]% over [X] months in a [study type]
Before
Business model
After
Employers pay $[X] per engaged member per month, billed only after enrollment
Before
Pilots
After
[X] of [X] pilots became paid contracts
What we fix
Faults we see in digital health deck drafts
Downloads instead of engagement.
Outcomes claimed without a study.
The sales cycle never mentioned.
What you receive
Documents we produce
- Investor deck
- Evidence appendix
- One-page summary
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A digital health deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- Commonly 12 to 16 main slides.
- Send-ahead version
- Send a PDF with an evidence appendix, since a buyer's clinical team may ask for it on its own.
- Presented version
- Open with one anonymized patient or clinician scenario, then show the stakeholder map.
What belongs in the appendix
- Evidence table: study type, size and measures
- Security and privacy summary
- Regulatory position from counsel
- Pilot-to-contract history
- Cost to serve per member
- Workflow and integration diagram
Before you send it
Digital health deck checklist
- Study type and size sit next to every outcome claim.
- Active use is defined.
- The regulatory position is stated as your counsel confirmed it.
- Privacy and security claims match what you actually hold.
- Screenshots use dummy data, with no identifiable patient information.
- Pilots and paid contracts are labeled separately.
- Any billing code named is confirmed by your reimbursement adviser.
- Savings claims say who saves and how it was measured.
Glossary
Terms used in a digital health deck
- Protected health information (PHI)
- Health information that can identify a person and is held by a covered entity or its business associate under HIPAA.
- Business associate agreement (BAA)
- A contract under HIPAA in which a vendor agrees to safeguard the health information it handles for a provider or health plan.
- Software as a medical device (SaMD)
- Software intended for a medical purpose that performs it without being part of a hardware device.
- Remote patient monitoring (RPM)
- Collecting a patient's health data outside the clinic, such as blood pressure, for review by a clinician.
- Per member per month (PMPM)
- A price or cost expressed for each covered person, each month.
- Electronic health record (EHR)
- The digital patient record system that clinicians use in practices and hospitals.
Your written brief
What to send us for a digital health deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Outcome data with study type, size and measures
- 02Engagement data with your definition of active use
- 03Customer list with pilots and paid contracts separated
- 04Regulatory position from your counsel
- 05Security and privacy attestations held
- 06Pricing and contract structure
- 07Anonymized product screenshots
- 08Current deck and financial model
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
Which buyer should we lead with?+
The one already paying you. The others belong in the expansion plan.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Pitch deck design for healthcare and digital health companies: who pays, clinical evidence and adoption shown plainly. Fixed packages from $3,500.
Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.