Healthcare · Healthcare services deck
Healthcare services decks built on unit economics and quality.
Care businesses grow site by site or region by region. Investors want the economics of one unit, evidence of quality and a realistic expansion plan.
Fixed prices. No calls: you brief us in writing and comment in writing.
Unit economics
One clinic, from opening to profit
Illustration only. Any figures are invented for this sample slide.
Who reads it
Healthcare services investors and lenders.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a healthcare services deck differs from a general pitch deck
A general startup deck scales with software. A healthcare services deck scales with people and places, so investors judge the economics of one site and the supply of clinicians before they look at the growth plan. Revenue depends on who pays and at what rates, so payer mix and contract terms carry real weight. Quality and safety are diligence items, not marketing. Readers often include lenders and private equity as well as venture investors, and they want site-level history, not projections alone.
Slide by slide
What goes in a healthcare services deck
- 01
Care model
What care is delivered, where and by whom.
- 02
Patients and referrals
Where patients come from.
- 03
Unit economics
One clinic or region, start to finish.
- 04
Quality measures
How quality is tracked and results.
- 05
Staffing
Recruitment and retention.
- 06
Payer mix
Who pays, and in what share.
- 07
Expansion
Next sites and why.
- 08
Use of funds
Openings and infrastructure.
The questions behind every slide
What readers of a healthcare services deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
How long does a new site take to break even, and what does the ramp-up cost?
The unit economics slide, showing the ramp by opening cohort, with site-by-site detail in the appendix.
- 2
Are mature sites still growing?
A same-site growth chart in the appendix, summarized on the expansion slide.
- 3
How concentrated are your referral sources?
The patients and referrals slide, showing the share from your largest sources.
- 4
What clinician productivity does the model assume, and is it being met?
The staffing slide, comparing planned and actual visits or hours per clinician.
- 5
What happens if a major payer cuts rates?
The payer mix slide, with contract renewal dates in the appendix.
- 6
Do you hold value-based or risk contracts, and who carries the risk?
The payer mix slide should label revenue as fee-for-service, shared savings or capitation.
- 7
Which licenses and state rules apply in each new market?
The expansion slide, with licensing notes from your counsel in the appendix.
- 8
How long do credentialing and payer enrollment take for a new clinician?
The staffing slide, showing the steps between hire and first billable visit.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Our clinics
After
Every site opened since [year] reached break-even within [X] months
Before
Payer mix
After
No single payer exceeds [X]% of revenue, and [X]% comes from commercial plans
Before
Staffing
After
Clinician turnover stays below [X]% because [reason]
What we fix
Faults we see in healthcare services deck drafts
Expansion projected without one unit's economics.
Staffing constraints left out.
Payer mix hidden.
What you receive
Documents we produce
- Investor deck
- One-page summary
- Lender version
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A healthcare services deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- Typically 12 to 18 main slides.
- Send-ahead version
- Send a PDF with a site-level appendix. Lenders and later-stage investors often want the same data as a spreadsheet.
- Presented version
- Walk one site from opening to maturity, then show the roll-out plan.
What belongs in the appendix
- Site-by-site profit and loss summary
- Ramp curves by opening cohort
- Payer mix and contract terms summary
- Staffing and productivity data
- Quality measures and definitions
- Licensing notes from counsel
Before you send it
Healthcare services deck checklist
- Mature and new sites are shown separately.
- Revenue is stated net of contractual adjustments.
- Payer mix is by revenue and labeled with its period.
- Staffing ratios and open positions are shown.
- Each quality measure is defined and its source given.
- No identifiable patient information, and no patient photos without confirmed consent.
- The expansion plan names markets and the reason for each.
- The lender version shows debt service and any covenants.
Glossary
Terms used in a healthcare services deck
- Payer mix
- The split of revenue by who pays: commercial insurers, government programs or patients.
- Fee-for-service
- A payment model where the provider is paid for each visit, test or procedure.
- Value-based care
- Payment models that tie provider revenue to quality and the total cost of care, not the number of services.
- Capitation
- A fixed payment per patient per month, whatever care the patient uses in that period.
- De novo site
- A new location opened from scratch, as opposed to one bought from another operator.
- Credentialing
- Verifying a clinician's qualifications and enrolling them with payers before they can bill.
Your written brief
What to send us for a healthcare services deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Site-level revenue and costs, by opening date
- 02Payer mix and main contract terms
- 03Referral source data
- 04Staffing, productivity and turnover data
- 05Quality measures with definitions
- 06Expansion pipeline and site selection criteria
- 07Licensing notes from your counsel
- 08Current deck and financial model
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
How do you show one clinic's economics?+
On one slide: revenue, costs, margin and time to break even.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.