Biotech · Diagnostics deck
Diagnostics pitch decks from performance data to payment.
A diagnostic is only valuable if it changes a clinical decision and someone pays for it. The deck has to connect test performance to patient care and to reimbursement.
Fixed prices. No calls: you brief us in writing and comment in writing.
Performance
Results against the reference standard
Illustration only. Any figures are invented for this sample slide.
Who reads it
Life science and healthcare investors.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a diagnostics deck differs from a general pitch deck
A general startup deck proves customers want a product. A diagnostics deck has to prove three separate things: the test measures accurately, the result identifies the condition, and the result changes what a clinician does. Payment usually depends on the third, so a strong accuracy figure is not enough. The parties also split: a clinician orders, a lab or hospital buys, and an insurer pays. Investors check the study population, the reference standard and the coding path before they look at the sales plan.
Slide by slide
What goes in a diagnostics deck
- 01
Clinical need
The decision clinicians struggle to make today.
- 02
The test
What it measures and how.
- 03
Performance
Sensitivity and specificity against a reference, with study size.
- 04
Clinical utility
The decisions the result changes.
- 05
Regulatory path
Route and timeline.
- 06
Reimbursement
Coding and payer strategy.
- 07
Commercial plan
Labs, clinics and sales channel.
- 08
Use of funds
Studies and launch.
The questions behind every slide
What readers of a diagnostics deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
Was performance measured in the intended-use population, or in a selected sample?
The performance slide should state the population, the setting and whether samples were collected prospectively or retrospectively.
- 2
Will you sell a kit to labs, or run the test in your own lab?
The commercial plan slide, with the regulatory route named as your regulatory counsel advises.
- 3
Which billing code would the test use, and is it covered today?
The reimbursement slide, showing the existing or planned code and current coverage status as separate lines.
- 4
What does each test cost to run, and what is it paid?
A unit economics line on the commercial plan slide: cost per test, turnaround time and payment by payer type.
- 5
Who orders the test, and what changes in their workflow?
The clinical utility slide, showing the ordering clinician's step before and after.
- 6
Is there clinical evidence beyond analytical accuracy?
The performance slide should label analytical and clinical results separately, with all studies listed in the clinical data appendix.
- 7
Which study will payers need, and does this round fund it?
The use of funds slide should name that study and its cost.
- 8
How does the test compare with the reference method and competing tests?
The performance slide shows the comparator; a competitive test table goes in the appendix.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Performance
After
In [X] patients, the test detected [condition] with [X]% sensitivity and [X]% specificity
Before
Clinical utility
After
A negative result lets clinicians skip [procedure] for [X]% of patients
Before
Reimbursement
After
An existing code covers the test today, and [study] targets broader coverage
What we fix
Faults we see in diagnostics deck drafts
Performance figures without the study they came from.
No reimbursement plan.
Users, buyers and payers merged.
What you receive
Documents we produce
- Investor deck
- Clinical data appendix
- One-page summary
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A diagnostics deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- Commonly 14 to 18 main slides.
- Send-ahead version
- Send a PDF with each performance figure footnoted to its study and the full study tables in the appendix.
- Presented version
- Start with the clinical decision, show one performance result, then the payment path.
What belongs in the appendix
- Full performance tables with confidence intervals
- Study protocol summaries
- Analytical validation summary
- Coding and coverage summary
- Cost per test and lab capacity
- Competing test comparison
Before you send it
Diagnostics deck checklist
- Sensitivity, specificity and predictive values each come with population, subject count and reference standard.
- Analytical and clinical results are labeled separately.
- The kit or lab-service model is stated plainly.
- The regulatory route is named only as your regulatory counsel describes it.
- Codes and coverage status are confirmed by your reimbursement adviser.
- The ordering clinician, the paying party and the lab customer appear as separate parties.
- Cost per test and turnaround time are stated.
- Confidence intervals are on the slide or in the appendix.
Glossary
Terms used in a diagnostics deck
- Sensitivity
- Of the people who have the condition, the share the test correctly flags as positive.
- Specificity
- Of the people who do not have the condition, the share the test correctly reports as negative.
- Positive predictive value
- Of the people who test positive, the share who actually have the condition. It depends on how common the condition is.
- Analytical validity
- How accurately and reliably the test measures what it is meant to measure.
- Clinical validity
- How well the test result identifies or predicts the clinical condition of interest.
- Clinical utility
- Whether using the test leads to decisions that improve patient outcomes. Payers often look for it.
Your written brief
What to send us for a diagnostics deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Performance studies with population, subject count, reference standard and confidence intervals
- 02Analytical validation summary
- 03Intended use statement
- 04Regulatory route as your regulatory counsel describes it
- 05Coding and coverage plan from your reimbursement adviser
- 06Cost per test, turnaround time and lab capacity
- 07Commercial plan by channel
- 08Current deck and financial model
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
How do you present performance data?+
One finding per slide, with the study design beside it, confirmed with you in writing.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.