By funding stage · Demo day deck
Demo day decks for a few minutes on stage.
Demo day decks are read from the back of a room for a few minutes. They need large type, one idea per slide and one number people remember.
Fixed prices. No calls: you brief us in writing and comment in writing.
Stage
One number the room remembers
Illustration only. Any figures are invented for this sample slide.
Who reads it
Investors watching many pitches in a row.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a demo day deck differs from a general pitch deck
Compared with a seed deck sent by email, a demo day deck is watched once, from a distance, in a few minutes, among many others. It does not have to answer every question; it has to make the right investors want a meeting. That means fewer slides, one idea each, large type and one number repeated. The full argument moves to a follow-up deck, sent the same day, which reads like a normal seed deck.
Slide by slide
What goes in a demo day deck
- 01
What you do
One line.
- 02
Problem
One image, one sentence.
- 03
Product
One screen.
- 04
Traction
The number to remember.
- 05
Market
One figure.
- 06
Team
Faces and one credential each.
- 07
Ask
Amount and contact.
The questions behind every slide
What readers of a demo day deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
What does the company do, in one sentence?
The opening slide should state it plainly so a listener can repeat it to a colleague afterward.
- 2
What is the number to remember?
The traction slide should carry one dated metric, large, with its growth period stated.
- 3
How fast are you growing?
The traction slide should give the growth rate with the period it covers, not an unlabeled curve.
- 4
Why this team?
The team slide should give each founder one credential that relates to the problem.
- 5
How much are you raising?
The ask slide should state the amount; terms belong in the follow-up conversation.
- 6
Where can I see more?
The follow-up deck, sent the same day, should carry the detail the stage deck leaves out.
- 7
How do I reach you?
The last slide should show a name and email address large enough to photograph.
- 8
Who else is investing?
Mention committed investors on the ask slide only if they have agreed to be named.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Traction
After
$[X]K monthly revenue, growing [X]% a month since [month]
Before
What we do
After
[Product] does [job] for [customer] in [X] minutes instead of [X] days
Before
Ask
After
Raising $[X]M. Email [name] at [address]
What we fix
Faults we see in demo day deck drafts
Small type.
Too many slides for the time.
No single memorable number.
What you receive
Documents we produce
- Stage deck
- Follow-up deck
- One-page summary
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A demo day deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- A handful of slides paced to the time slot, one idea per slide.
- Send-ahead version
- Send the follow-up deck the same day to every investor who asked or met you.
- Presented version
- Large type, high contrast, no animation; rehearse to the exact slot length.
What belongs in the appendix
- Full metrics table (follow-up deck)
- Product screens (follow-up deck)
- Market detail (follow-up deck)
- Team bios (follow-up deck)
- Plan for the round (follow-up deck)
Before you send it
Demo day deck checklist
- Every slide reads from the back of the room.
- Each slide carries one idea.
- No screenshots too small to read.
- The talk has been rehearsed to the clock.
- The key number appears and is said aloud.
- Any video or demo plays without internet access.
- Contact details are on the last slide.
- The follow-up deck and email are ready to send that day.
Glossary
Terms used in a demo day deck
- Demo day
- An event at the end of an accelerator program where companies pitch to invited investors.
- One-liner
- A single sentence that says what the company does and for whom.
- Stage deck
- The short version shown on screen during the pitch, built to be seen rather than read.
- Follow-up deck
- The fuller version sent after the event to investors who ask for more.
- Speaker notes
- The words you plan to say for each slide, kept off the screen.
- Leave-behind
- A one-page summary or short document investors keep after the pitch.
Your written brief
What to send us for a demo day deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Your one-liner
- 02The key metric, with the date it was measured
- 03One clear product image
- 04Team photos and one credential per founder
- 05Amount being raised
- 06Slot length and screen details from the organizer, such as aspect ratio
- 07Existing deck
- 08Contact name and email for the last slide
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
How many slides for demo day?+
Six to ten for a short slot.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
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Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.