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By funding stage · Seed deck

Seed pitch decks that point at Series A.

Seed investors want early proof and a believable plan to reach the milestones a Series A investor will look for.

See packages, from $3,500Get a written audit, $1,500

Fixed prices. No calls: you brief us in writing and comment in writing.

Milestones

What this round proves

Illustration only. Any figures are invented for this sample slide.

Who reads it

Seed funds and angel groups.

Turnaround

5 business days for a design rebuild; 3 business days for an audit.

How it differs

How a seed deck differs from a general pitch deck

A seed deck sits between a story and a scorecard. Compared with pre-seed, it needs early evidence that customers want the product: revenue, usage or paid pilots, and first signs that they keep using it. Compared with Series A, it does not need proof of a repeatable sales engine, but it should name the channel that found the first customers and say whether it can repeat. The plan should point at what the next round's investors will check, stated as dated targets.

Slide by slide

What goes in a seed deck

  1. 01

    Problem

    Specific and costly.

  2. 02

    Solution

    What changes for the customer.

  3. 03

    Traction

    Early revenue, usage or pilots.

  4. 04

    Market

    Built bottom-up.

  5. 05

    Business model

    How you earn.

  6. 06

    Go-to-market

    How customers are reached.

  7. 07

    Team

    Founders and first hires.

  8. 08

    Ask and milestones

    What this round proves.

The questions behind every slide

What readers of a seed deck ask

Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.

  1. 1

    What is the single objective of this round?

    The ask and milestones slide should state it in one sentence: the amount, the result it buys and the date.

  2. 2

    Is the traction repeatable, or did it come from one-off effort?

    The traction slide should label revenue and customers by type and show how they were won.

  3. 3

    Will the channel that found your first customers keep working?

    The go-to-market slide should name the channel that worked and the test that shows whether it can repeat.

  4. 4

    Who are your competitors, including doing nothing?

    A competition slide should include the status quo and manual workarounds, not only other startups.

  5. 5

    Which key roles are filled, and which are open?

    The team slide should show founders and first hires, and name the roles the round will fund.

  6. 6

    What do your numbers look like month by month?

    The traction slide should show a dated monthly series, with the full table in the appendix.

  7. 7

    What happens if milestones slip?

    The ask slide should state runway in months so the reader can see the room for delay.

  8. 8

    Do the deck and the financial model agree?

    Every figure on the traction and ask slides should match the model the investor will receive next.

Headline rewrites

Slide titles that say something.

A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.

Before

Traction

After

Revenue grew from $[X]K to $[X]K in [X] months with [X] paying customers

Before

Go-to-market

After

Our first [X] customers came from [channel], and the next [X] come from the same channel

Before

Ask and milestones

After

$[X]M funds [X] months to reach [milestone] by [date]

What we fix

Faults we see in seed deck drafts

  • Milestones not tied to Series A.

  • Traction without context.

  • Too much product detail.

What you receive

Documents we produce

  • Investor deck
  • Send-ahead version
  • One-page summary

Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A seed deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.

Format

Length, versions and appendix

Length
Commonly a dozen or so main slides, with monthly data and detail in the appendix.
Send-ahead version
A send-ahead PDF that stands alone, with full-sentence headlines.
Presented version
Lead with traction if you have it; otherwise lead with the problem and move to evidence quickly.

What belongs in the appendix

  • Monthly metrics table
  • Customer list with status
  • Channel results
  • Competitive detail
  • Hiring plan
  • Financial model summary

Before you send it

Seed deck checklist

  • The round objective is one sentence with a date.
  • Traction is dated and labeled by type.
  • Competition includes the status quo.
  • The team slide separates filled and open roles.
  • Milestones are ones a later investor will check.
  • Deck figures match the financial model.
  • Use of funds is grouped into a few categories.
  • The send-ahead version reads without a presenter.

Glossary

Terms used in a seed deck

Seed round
An early round that funds a company from first evidence toward the milestones needed for a larger round.
Traction
Evidence that customers want the product: revenue, usage, retention or signed commitments.
Go-to-market (GTM)
How the company finds, wins and serves customers.
Burn rate
How much cash the company spends each month, net of any income.
Use of funds
How the money raised will be spent, grouped by category such as hiring, product and sales.
Status quo
What customers do today without your product, often the main competitor at this stage.

Your written brief

What to send us for a seed deck

No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.

  • 01Monthly metrics since launch
  • 02Customer list with status and how each was won
  • 03Channel data: where customers came from and what it cost
  • 04Team list and hiring plan
  • 05Financial model
  • 06Competitor and alternatives list
  • 07Round size, runway and milestones
  • 08Existing deck

Packages

Four packages, fixed prices.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

  • Slide-by-slide notes inside your file
  • The fixes that matter most, in order
  • Story, numbers and design, each assessed
  • The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit
Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

  • Up to 15 slides rebuilt
  • Charts redrawn from your data
  • Your brand applied throughout
  • One written revision round
  • Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

  • Up to 20 slides
  • Narrative restructured from your draft and notes
  • Headlines rewritten as full-sentence points
  • Send-ahead PDF version
  • Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

  • Up to 30 slides plus appendix
  • Investor one-pager
  • Short teaser version for cold outreach
  • Three written revision rounds
  • All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

Which milestones should a seed deck promise?+

The ones a Series A investor in your field will ask about, stated as targets.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

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Other categories

Startup pitch deck design for every funding stage: pre-seed, seed, Series A, Series B, bridge rounds and demo day, built to what each investor checks.

Further reading

Sources we read when writing this page. General information only; not legal, tax or investment advice.

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

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Seed Pitch Deck Design