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By funding stage · Series A deck

Series A pitch decks that prove repeatability.

Series A is about repeatability: growth that comes from a process that works, and evidence that more capital will make it work faster.

See packages, from $3,500Get a written audit, $1,500

Fixed prices. No calls: you brief us in writing and comment in writing.

Engine

Pipeline to revenue, step by step

Illustration only. Any figures are invented for this sample slide.

Who reads it

Series A partners and their teams.

Turnaround

5 business days for a design rebuild; 3 business days for an audit.

How it differs

How a series a deck differs from a general pitch deck

Compared with seed, a Series A deck moves from early evidence to proof that growth comes from a process: a channel that works, customers who stay and an acquisition cost that pays back. Vision moves later in the deck. Compared with Series B, it does not need to prove scale across several segments or markets; it needs to show that one engine works and that more capital will make it run faster. The team slide shifts from founders to the first leaders hired.

Slide by slide

What goes in a series a deck

  1. 01

    Traction

    Revenue over time.

  2. 02

    Retention

    Customers and revenue that stay.

  3. 03

    Efficiency

    Cost to acquire against return.

  4. 04

    Go-to-market engine

    Pipeline to revenue, step by step.

  5. 05

    Market

    How large this can become.

  6. 06

    Product

    Roadmap tied to growth.

  7. 07

    Team

    Leaders in place and needed.

  8. 08

    Use of funds

    Hiring and spend against targets.

The questions behind every slide

What readers of a series a deck ask

Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.

  1. 1

    Which channel brings most new customers, and what happens if you spend more on it?

    The go-to-market engine slide should show results by channel and the evidence that more spend returns more customers.

  2. 2

    Do customers from earlier periods stay and spend more?

    The retention slide should show cohorts by start date, so the reader sees how each group behaves over time.

  3. 3

    What does each customer contribute after direct costs?

    The efficiency slide should show contribution margin or gross margin per customer beside the cost to acquire one.

  4. 4

    Does growth still depend on the founders?

    The go-to-market engine and team slides should show results from hired staff and the leaders now in place.

  5. 5

    How much do you burn for each unit of growth?

    The efficiency slide should show burn against new revenue for the same period, with the formula stated.

  6. 6

    What will be true at the next round?

    The use of funds slide should state target revenue, team and efficiency the round is meant to reach.

  7. 7

    Which leaders are missing?

    The team slide should name open leadership roles and when each will be hired.

  8. 8

    Can we speak to customers?

    Prepare a reference list for the data room; the deck can note that references are available.

Headline rewrites

Slide titles that say something.

A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.

Before

Retention

After

Customers from [year] spend [X]% more today than in their first year

Before

Go-to-market engine

After

Every $[X] spent in [channel] returns $[X] in first-year revenue

Before

Team

After

We hired a [leader role] and a [leader role]; [role] is the next hire

What we fix

Faults we see in series a deck drafts

  • Metrics inconsistent with the data room.

  • No efficiency measure.

  • A hiring plan unlinked to targets.

What you receive

Documents we produce

  • Investor deck
  • Metrics appendix
  • One-page summary

Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A series a deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.

Format

Length, versions and appendix

Length
Often fifteen to twenty main slides, with a metrics appendix.
Send-ahead version
A short send-ahead version to earn the meeting, and the full version for the partner meeting.
Presented version
Partner meetings run long and include questions; the deck should still make sense when you jump between slides.

What belongs in the appendix

  • Cohort tables
  • Channel economics
  • Monthly profit and loss summary
  • Hiring plan by function
  • Customer reference list
  • Product roadmap detail

Before you send it

Series A deck checklist

  • The deck leads with what is proven, not the vision.
  • Retention is shown by dated cohort.
  • The efficiency measure is defined on the slide.
  • Results are shown by channel, not only in total.
  • Hiring is tied to stated targets.
  • Figures match the data room.
  • Customer references are ready.
  • Gross margin is shown and explained.

Glossary

Terms used in a series a deck

Series A
Usually the first large institutional round, raised once a company can show growth from a process that works.
Cohort
A group of customers who started in the same period, tracked together over time.
Contribution margin
Revenue from a customer or order minus the costs that vary directly with it.
Payback period
How long it takes for the margin from a customer to repay the cost of acquiring that customer.
Repeatability
Evidence that growth comes from a process that produces similar results each time it is run.
Data room
A secure online folder of documents investors review during diligence.

Your written brief

What to send us for a series a deck

No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.

  • 01Monthly financial statements
  • 02Cohort data by customer start date
  • 03Spend and results by channel
  • 04Customer list with revenue and start dates
  • 05Organization chart and hiring plan
  • 06Data room index
  • 07Financial model
  • 08Recent board or investor update decks

Packages

Four packages, fixed prices.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

  • Slide-by-slide notes inside your file
  • The fixes that matter most, in order
  • Story, numbers and design, each assessed
  • The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit
Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

  • Up to 15 slides rebuilt
  • Charts redrawn from your data
  • Your brand applied throughout
  • One written revision round
  • Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

  • Up to 20 slides
  • Narrative restructured from your draft and notes
  • Headlines rewritten as full-sentence points
  • Send-ahead PDF version
  • Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

  • Up to 30 slides plus appendix
  • Investor one-pager
  • Short teaser version for cold outreach
  • Three written revision rounds
  • All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

What changes from a seed deck?+

More evidence, less vision. The deck leads with what is proven.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

More decks in By funding stage

All 6 By funding stage decks

Other categories

Startup pitch deck design for every funding stage: pre-seed, seed, Series A, Series B, bridge rounds and demo day, built to what each investor checks.

Further reading

Sources we read when writing this page. General information only; not legal, tax or investment advice.

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

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Series A Pitch Deck Design