By funding stage · Series B deck
Series B pitch decks for scaling what works.
Series B investors fund expansion: new markets, products or segments. The deck shows the core is efficient and the expansion is planned.
Fixed prices. No calls: you brief us in writing and comment in writing.
Expansion
The core market and the next two
Illustration only. Any figures are invented for this sample slide.
Who reads it
Growth-stage investors.
Turnaround
5 business days for a design rebuild; 3 business days for an audit.
How it differs
How a series b deck differs from a general pitch deck
Compared with Series A, a Series B deck no longer has to prove that an engine works; it has to show the engine is efficient at scale and that new capital opens a new market, product or segment. Investors read the core economics by segment and look for evidence behind the expansion, not intent. Compared with later growth rounds, it still sells a plan more than a record of profits. The team section changes most: investors expect a leadership team, not founders alone.
Slide by slide
What goes in a series b deck
- 01
Scale
Where the business is today.
- 02
Unit economics
By segment.
- 03
Market position
Share and standing against competitors.
- 04
Expansion plan
New markets or products, with evidence.
- 05
Product roadmap
What ships and why.
- 06
Team
Leadership depth.
- 07
Financial plan
Revenue, margin and burn.
- 08
Use of funds
Where the capital goes.
The questions behind every slide
What readers of a series b deck ask
Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.
- 1
How do unit economics differ by segment, channel or region?
The unit economics slide should show each segment separately, so the strongest and weakest are both visible.
- 2
What evidence supports the expansion?
The expansion plan slide should show early results in the new market or product, such as first customers or pilots.
- 3
Is the core business getting more efficient as it grows?
The unit economics slide should show the trend in acquisition cost, payback and margin over several periods.
- 4
What is the path to profitability?
The financial plan slide should show when the business reaches break-even and what drives it.
- 5
How do you win against the main competitors?
The market position slide should show win and loss results against each category of competitor.
- 6
Who runs each function?
The team slide should show the leadership team by function, not only the founders.
- 7
How did you perform against the plan from your last round?
An appendix slide comparing plan with actual since the last round answers this directly.
- 8
What is the plan if growth slows?
The financial plan slide or appendix should include a downside case and the spending it would change.
Headline rewrites
Slide titles that say something.
A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.
Before
Expansion plan
After
Our first [X] customers in [new segment] pay back in [X] months, in line with the core
Before
Market position
After
We win [X]% of head-to-head deals against [category of competitor]
Before
Financial plan
After
This round funds growth to $[X]M revenue and break-even by [year]
What we fix
Faults we see in series b deck drafts
Expansion without evidence.
Core economics hidden.
A team still presented as founders only.
What you receive
Documents we produce
- Investor deck
- Data appendix
- One-page summary
Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A series b deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.
Format
Length, versions and appendix
- Length
- Longer than earlier rounds; the main deck stays on the core and the expansion, and the detail sits in a substantial appendix.
- Send-ahead version
- Often shared through a data room with access tracking, after a shorter introductory version.
- Presented version
- Often a management presentation, with several leaders each covering their own function.
What belongs in the appendix
- Unit economics by segment
- Plan versus actual since the last round
- Cohort analysis
- Win and loss analysis
- Organization chart
- Financial model summary
Before you send it
Series B deck checklist
- Unit economics are shown by segment.
- Expansion claims have early results beside them.
- Plan versus actual since the last round is included.
- Leaders are named for each function.
- The path to profitability is shown.
- A downside case exists.
- Figures agree with your reviewed financial statements.
- Win and loss data supports the market position slide.
Glossary
Terms used in a series b deck
- Series B
- A growth round that funds expansion once the core business has shown it works efficiently.
- Segment
- A group of customers defined by size, industry, region or product line, reported separately.
- Win rate
- The share of competitive deals the company wins.
- Plan versus actual
- A comparison of what the company forecast with what happened.
- Operating leverage
- When revenue grows faster than costs, so margins improve with scale.
- Downside case
- A version of the plan that assumes slower growth and shows how spending would change.
Your written brief
What to send us for a series b deck
No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.
- 01Monthly and quarterly financial statements
- 02Metrics by segment, channel and region
- 03Results from any expansion pilots
- 04Organization chart with leaders by function
- 05Win and loss data
- 06Plan from the last round and actual results
- 07Financial model with a downside case
- 08Recent board materials and the previous round's deck
Packages
Four packages, fixed prices.
Deck Audit
$1,500
3 business days
A written verdict on the deck you have, before you send it to anyone.
- Slide-by-slide notes inside your file
- The fixes that matter most, in order
- Story, numbers and design, each assessed
- The investor questions your deck leaves open
One deck, up to 20 slides. No redesign included.
Choose Deck AuditInvestor Finish
$3,500
5 business days
Your draft, rebuilt to investor standard. Design only.
- Up to 15 slides rebuilt
- Charts redrawn from your data
- Your brand applied throughout
- One written revision round
- Editable PowerPoint, Google Slides or Keynote
Design only: your wording and slide order stay as they are.
Choose Investor FinishFinish + Story
$6,500
8 business days
We restructure the argument, rewrite the headlines, then rebuild the deck.
- Up to 20 slides
- Narrative restructured from your draft and notes
- Headlines rewritten as full-sentence points
- Send-ahead PDF version
- Two written revision rounds
We work from your facts. No market research or financial modeling.
Choose Finish + StoryRaise Set
$10,000
12 business days
Everything a raise needs, in one matching set.
- Up to 30 slides plus appendix
- Investor one-pager
- Short teaser version for cold outreach
- Three written revision rounds
- All source files
No investor introductions, fundraising or legal advice.
Choose Raise SetNot included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.
Questions, answered.
How long is a Series B deck?+
Often twenty to thirty slides, plus a substantial appendix.
How much does a pitch deck cost here?+
A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.
How long does it take?+
Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.
Is there a call?+
No. No package includes a call or meeting. You brief us in writing and comment in writing.
What do I need to send?+
Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.
How do I pay?+
By card, through a secure payment link we send once scope and delivery date are confirmed in writing.
More decks in By funding stage
All 6 By funding stage decksOther categories
- Real estate
- SaaS and software
- AI startups
- Fintech
- Biotech
- Healthcare
- Climate and energy
- Hardware and robotics
Startup pitch deck design for every funding stage: pre-seed, seed, Series A, Series B, bridge rounds and demo day, built to what each investor checks.
Further reading
Sources we read when writing this page. General information only; not legal, tax or investment advice.
Have a draft? Send it today.
Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.