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By funding stage · Pre-seed deck

Pre-seed pitch decks for the very first round.

At pre-seed there is little data. Investors back the team, the insight and a clear plan for what the money will prove.

See packages, from $3,500Get a written audit, $1,500

Fixed prices. No calls: you brief us in writing and comment in writing.

Insight

What we understand that others missed

Illustration only. Any figures are invented for this sample slide.

Who reads it

Angels, pre-seed funds and accelerators.

Turnaround

5 business days for a design rebuild; 3 business days for an audit.

How it differs

How a pre-seed deck differs from a general pitch deck

A pre-seed deck has the least evidence of any stage, so it rests on the problem, the insight and the team. Compared with a seed deck, it does not need early revenue or a tested go-to-market plan; it needs a believable reason this team will find the answer. Signals such as interviews, a waitlist or a prototype are presented honestly as signals, not as traction. The ask is smaller and tied to learning milestones, such as a working product or first paying users, rather than growth targets.

Slide by slide

What goes in a pre-seed deck

  1. 01

    Problem

    Who has it and what it costs them.

  2. 02

    Insight

    What you understand that others missed.

  3. 03

    Solution

    What you are building.

  4. 04

    Early signals

    Interviews, waitlist, prototype or pilots.

  5. 05

    Team

    Why you, for this problem.

  6. 06

    Market

    The first segment, sized simply.

  7. 07

    Plan

    The next twelve to eighteen months.

  8. 08

    Ask

    Amount and the milestones it buys.

The questions behind every slide

What readers of a pre-seed deck ask

Each answer names the slide or document where it belongs. If a question has no home in your deck, the reader will ask it in writing, or stop reading.

  1. 1

    Why now: what changed that makes this possible today?

    The insight slide should name the change, such as a new technology, a rule or a shift in behavior, and why it was not possible before.

  2. 2

    Why is this team the right one for this problem?

    The team slide should show founder-market fit: lived experience of the problem, operating experience in the field or access to customers.

  3. 3

    Has anyone paid or committed anything yet?

    The early signals slide should label each signal by type, such as interviews, waitlist, letters of intent or paid pilots.

  4. 4

    What did you learn from customer conversations?

    The early signals slide should state the pattern you heard, not only the number of conversations.

  5. 5

    Who builds the product?

    The team slide should show who is technical and building today, not a plan to find a technical cofounder later.

  6. 6

    What do customers use today instead?

    The problem slide should show the current workaround and what it costs them.

  7. 7

    What is the biggest risk, and how does this round reduce it?

    The plan slide should name the main unknown and the milestone that answers it.

  8. 8

    How long will the money last?

    The ask slide should state runway in months and the milestones expected before it ends.

Headline rewrites

Slide titles that say something.

A reader skims headlines first. A label tells them the topic; a sentence tells them the point. Bracketed figures are placeholders for your own numbers.

Before

Team

After

We ran [function] at [type of company] for [X] years and lived this problem daily

Before

Why now

After

[Change] made this possible in [year]; before that, [constraint] blocked it

Before

Early signals

After

[X] of [X] [buyers] we interviewed already pay for a workaround

What we fix

Faults we see in pre-seed deck drafts

  • Pretending to have traction.

  • An idea with no insight.

  • An ask without milestones.

What you receive

Documents we produce

  • Investor deck
  • One-page summary
  • Teaser

Every file is delivered editable, in PowerPoint, Google Slides or Keynote, with a PDF for sending. A pre-seed deck rebuild starts at $3,500; the full Raise Set with one-pager and teaser is $10,000.

Format

Length, versions and appendix

Length
Short, with most of the case resting on the problem, the insight and the team.
Send-ahead version
Often sent cold or through an introduction, so the send-ahead version must stand alone.
Presented version
Early calls are conversations; use the deck as a guide and expect to skip around.

What belongs in the appendix

  • Summary of customer interviews
  • Prototype or product screens
  • Current alternatives in detail
  • Twelve to eighteen month plan
  • Longer founder bios

Before you send it

Pre-seed deck checklist

  • The insight fits in one sentence.
  • The why-now change is named.
  • The current workaround is shown.
  • Every early signal is labeled by type.
  • The team slide shows who builds.
  • Milestones carry target dates.
  • Runway is stated in months.
  • Contact details are on the last slide.

Glossary

Terms used in a pre-seed deck

Pre-seed
The first outside money a startup raises, usually from angels, small funds or accelerators.
Founder-market fit
The reasons this team is unusually well placed to solve this problem in this market.
Why now
The recent change that makes the company possible today when it was not before.
Minimum viable product (MVP)
The simplest working version of a product that lets you test whether customers want it.
Waitlist
A list of people who asked to be told when the product is available; a signal of interest, not a commitment.
Milestone
A specific, dated result the company aims to reach with the money raised.

Your written brief

What to send us for a pre-seed deck

No call needed. Send what you have; missing items are listed in our written reply, and nothing is invented to fill a gap.

  • 01Founder bios and relevant history with the problem
  • 02Customer interview notes
  • 03Evidence of the problem and what it costs
  • 04Prototype screens or a product description
  • 05Waitlist, pilot or letter of intent details
  • 06List of current alternatives
  • 07Amount sought, runway and planned milestones
  • 08Any existing deck or notes

Packages

Four packages, fixed prices.

Deck Audit

$1,500

3 business days

A written verdict on the deck you have, before you send it to anyone.

  • Slide-by-slide notes inside your file
  • The fixes that matter most, in order
  • Story, numbers and design, each assessed
  • The investor questions your deck leaves open

One deck, up to 20 slides. No redesign included.

Choose Deck Audit
Most chosen

Investor Finish

$3,500

5 business days

Your draft, rebuilt to investor standard. Design only.

  • Up to 15 slides rebuilt
  • Charts redrawn from your data
  • Your brand applied throughout
  • One written revision round
  • Editable PowerPoint, Google Slides or Keynote

Design only: your wording and slide order stay as they are.

Choose Investor Finish

Finish + Story

$6,500

8 business days

We restructure the argument, rewrite the headlines, then rebuild the deck.

  • Up to 20 slides
  • Narrative restructured from your draft and notes
  • Headlines rewritten as full-sentence points
  • Send-ahead PDF version
  • Two written revision rounds

We work from your facts. No market research or financial modeling.

Choose Finish + Story

Raise Set

$10,000

12 business days

Everything a raise needs, in one matching set.

  • Up to 30 slides plus appendix
  • Investor one-pager
  • Short teaser version for cold outreach
  • Three written revision rounds
  • All source files

No investor introductions, fundraising or legal advice.

Choose Raise Set

Not included in any package: Calls or meetings · Market research · Financial modeling or valuation · Investor introductions · Fundraising, legal or securities advice. Extra slides and extra revision rounds are quoted in writing before we start them.

Questions, answered.

How long should a pre-seed deck be?+

Eight to twelve slides.

How much does a pitch deck cost here?+

A written Deck Audit is $1,500. Investor Finish, a design rebuild of up to 15 slides, is $3,500. Finish + Story, with the argument restructured, is $6,500. Raise Set, up to 30 slides with a one-pager and teaser, is $10,000.

How long does it take?+

Three business days for an audit, five for Investor Finish, eight for Finish + Story and twelve for Raise Set, counted from payment and a complete brief.

Is there a call?+

No. No package includes a call or meeting. You brief us in writing and comment in writing.

What do I need to send?+

Your draft deck in any editable format, or notes if you chose a package with writing, plus a few lines on who will read it and what you are asking for.

How do I pay?+

By card, through a secure payment link we send once scope and delivery date are confirmed in writing.

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Other categories

Startup pitch deck design for every funding stage: pre-seed, seed, Series A, Series B, bridge rounds and demo day, built to what each investor checks.

Further reading

Sources we read when writing this page. General information only; not legal, tax or investment advice.

Have a draft? Send it today.

Choose a package, link your deck and write a few lines about who it is for. You get scope, a delivery date and a payment link in writing.

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Pre-Seed Pitch Deck Design